Head of Marketing-ANZ Job at FMS USA Fresenius Mgmt Services Inc (Macquarie Park)

Head of Marketing-ANZ

FMS USA Fresenius Mgmt Services Inc

Location:
Australia , Macquarie Park

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Head of Marketing – Care Enablement will lead the marketing strategy for the FME Care Enablement Product Portfolio in ANZ, driving process improvements and ensuring alignment with FME’s broader marketing objectives. This role will oversee a team of Product Managers, providing guidance and support to enhance product positioning, market share, and overall brand performance. The Head of Marketing will collaborate closely with cross-functional teams, including sales, clinical, compliance and regulatory affairs, to deliver innovative marketing solutions that meet the needs of customers, healthcare providers, and patients.

Job Responsibility:

Formulate and implement comprehensive marketing strategies for the medical device portfolio
Conduct thorough market research to identify trends, customer needs, and the competitive landscape
Analyse data to inform product development and marketing strategies
Rationalize the product portfolio by critically reviewing the designated product line to identify strategic actions
Develop and maintain the product marketing roadmap
Define product positioning, value propositions, and key messaging for target audiences
Create and execute go-to-market plans for new product launches and updates
Coordinate with sales, operations, and other departments to ensure successful product introduction
Oversee the planning, execution, and evaluation of marketing campaigns
Manage the creation of marketing materials, including brochures, whitepapers, case studies, and website content
Develop and manage the marketing budget
Develop and execute strategies to engage customers, including healthcare professionals and patients
Conduct customer interviews and gather feedback to enhance products and services
Gain a deep understanding of customer experiences, identify product gaps, and generate new ideas
Foster relationships with key opinion leaders (KOLs) and advocates for the company's products and brand
Collaborate with manufacturing, sales, and customer support teams to ensure marketing strategies align with product capabilities and customer needs
Establish and monitor key performance indicators (KPIs) to assess marketing effectiveness
Ensure all marketing activities comply with relevant healthcare regulations and standards

Requirements:

Minimum of 3 years of experience in product management and marketing in the healthcare sector (Pharmaceuticals or Medical Devices)
Ability to leverage practical knowledge typically acquired through advanced education and relevant work experience
Proven ability to analyse and identify process and system issues, contributing to effective business improvements
Strong verbal and written communication skills
Ability to think strategically and analytically while maintaining a professional and positive disposition
Proven ability to support change management initiatives across an organization
Demonstrated experience in a decision-making role within operations or quality management
Strong understanding of both commercial and clinical aspects of the healthcare industry
Ability to foster collaborative relationships with cross-functional partners and stakeholders
Dedicated to providing superior service to stakeholders and customers
Capacity to relate tasks to the overall business objectives and communicate effectively
Ability to build strong working relationships with stakeholders through effective interpersonal and influencing skills
Ability to work effectively under pressure and manage conflicting priorities

Nice to have:

Relevant advanced degree (e.g., MBA or master’s in marketing) is preferred
In-depth knowledge of the healthcare landscape, including regulations, market trends, and competitive dynamics
Experience in project management, particularly in leading cross-functional initiatives
Familiarity with digital marketing strategies and tools relevant to the healthcare sector
Ability to leverage customer insights to inform marketing strategies and drive engagement
Demonstrated ability to think creatively and foster a culture of innovation within the marketing team

Additional Information:

Job Posted:
December 28, 2025

Work Type:

On-site work

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Head of Marketing-ANZ

FMS USA Fresenius Mgmt Services Inc

Location:
Australia , Macquarie Park

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
December 28, 2025

Looking for more opportunities? Search for other job offers that match your skills and interests.

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