Head of Marketing and Communications Job at Ethics HR (New Cairo)

Head of Marketing and Communications

Ethics HR

Location:
Egypt , New Cairo

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Responsibility:

Develop and lead the bank’s marketing and communications strategy in line with business objectives, growth plans, and regulatory requirements
Define, own, and oversee brand positioning, brand identity, and brand guidelines, ensuring consistent application across all channels and customer touchpoints
Lead customer acquisition, engagement, and retention initiatives across digital and selected offline channels, with a strong focus on performance and ROI
Oversee the development, review, and approval of marketing campaigns, content, and materials, ensuring compliance with regulatory, legal, and brand standards
Ensure all customer-facing communications, advertising, and promotional materials comply with applicable laws, CBE regulations, consumer protection requirements, and internal governance processes
Lead internal communications to support employee engagement, cultural alignment, transformation programs, and change initiatives
Manage external communications, including public relations, media engagement, corporate announcements, crisis communications, and key messaging
Support product and feature launches by coordinating go-to-market strategy, customer communications, campaign execution, and channel planning
Work closely with Product, Digital, Legal, Compliance, Risk, and Operations teams to ensure marketing and communications activities are properly governed and approved
Monitor and analyze marketing performance, campaign effectiveness, customer behavior, and insights, using data to inform decisions and optimize outcomes
Oversee digital marketing and performance marketing activities, including paid media, social media, content, CRM, and lifecycle marketing
Manage relationships with external agencies, media partners, creative vendors, and consultants, ensuring quality delivery and value for money
Develop and manage the marketing and communications budget, ensuring efficient and effective use of resources
Build, lead, and develop a high-performing marketing and communications team, including capability development, coaching, and performance management

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field
Master’s degree preferred
12-15 years of experience in marketing and communications, preferably within banking, financial services, fintech, or another regulated industry
Proven experience leading brand, marketing, and communications functions in customer-centric, growth-oriented organizations
Strong understanding of regulatory and consumer protection requirements applicable to marketing and customer communications in financial services, ideally within the Egyptian market
Demonstrated experience delivering digital marketing, performance marketing, and customer acquisition initiatives at scale
Experience working in regulated environments, with strong collaboration across Legal, Compliance, Risk, and senior leadership teams
Excellent written and verbal communication skills, with the ability to translate complex topics into clear customer and employee messaging
Strong stakeholder management and leadership skills, with confidence engaging executive management and external partners
Ability to operate effectively in a fast-paced, transformation-driven, digital-first environment, including bank setup and growth phases
Strong commercial awareness, customer-focused mindset, and data-driven approach to decision-making
Fluency in English & Arabic is required

Additional Information:

Job Posted:
March 05, 2026

Ethics HR - All Job Offers

Job Link Share:

Head of Marketing and Communications

Ethics HR

Location:
Egypt , New Cairo

Category:
-

Contract Type:
Not provided

Salary:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 05, 2026

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