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Head of Marketing and Communications

Egypt, New Cairo · Job Posted March 05, 2026

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Job Responsibility

  • Develop and lead the bank’s marketing and communications strategy in line with business objectives, growth plans, and regulatory requirements
  • Define, own, and oversee brand positioning, brand identity, and brand guidelines, ensuring consistent application across all channels and customer touchpoints
  • Lead customer acquisition, engagement, and retention initiatives across digital and selected offline channels, with a strong focus on performance and ROI
  • Oversee the development, review, and approval of marketing campaigns, content, and materials, ensuring compliance with regulatory, legal, and brand standards
  • Ensure all customer-facing communications, advertising, and promotional materials comply with applicable laws, CBE regulations, consumer protection requirements, and internal governance processes
  • Lead internal communications to support employee engagement, cultural alignment, transformation programs, and change initiatives
  • Manage external communications, including public relations, media engagement, corporate announcements, crisis communications, and key messaging
  • Support product and feature launches by coordinating go-to-market strategy, customer communications, campaign execution, and channel planning
  • Work closely with Product, Digital, Legal, Compliance, Risk, and Operations teams to ensure marketing and communications activities are properly governed and approved
  • Monitor and analyze marketing performance, campaign effectiveness, customer behavior, and insights, using data to inform decisions and optimize outcomes
  • Oversee digital marketing and performance marketing activities, including paid media, social media, content, CRM, and lifecycle marketing
  • Manage relationships with external agencies, media partners, creative vendors, and consultants, ensuring quality delivery and value for money
  • Develop and manage the marketing and communications budget, ensuring efficient and effective use of resources
  • Build, lead, and develop a high-performing marketing and communications team, including capability development, coaching, and performance management

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Master’s degree preferred
  • 12-15 years of experience in marketing and communications, preferably within banking, financial services, fintech, or another regulated industry
  • Proven experience leading brand, marketing, and communications functions in customer-centric, growth-oriented organizations
  • Strong understanding of regulatory and consumer protection requirements applicable to marketing and customer communications in financial services, ideally within the Egyptian market
  • Demonstrated experience delivering digital marketing, performance marketing, and customer acquisition initiatives at scale
  • Experience working in regulated environments, with strong collaboration across Legal, Compliance, Risk, and senior leadership teams
  • Excellent written and verbal communication skills, with the ability to translate complex topics into clear customer and employee messaging
  • Strong stakeholder management and leadership skills, with confidence engaging executive management and external partners
  • Ability to operate effectively in a fast-paced, transformation-driven, digital-first environment, including bank setup and growth phases
  • Strong commercial awareness, customer-focused mindset, and data-driven approach to decision-making
  • Fluency in English & Arabic is required

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