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Lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions. You'll scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You'll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance.
Job Responsibility:
Build and lead the marketing analytics team, scaling headcount and establishing team structure, processes, and culture
Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments
Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance
Design and implement attribution and investment frameworks (multi-touch attribution, MMM, incrementality testing) enabling ROI visibility and optimized budget allocation
Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks
Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure
Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights
Requirements:
10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions
Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution
Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA)
Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R
Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows
Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
Systems thinking with focus on data quality, metric governance, and privacy-by-design principles
What we offer:
401k matching + Competitive equity package
Excellent Medical, Dental and Vision health benefits
Fertility & Family Forming Benefits
Flexible time off
Lunch, snacks and drinks provided in the office
Wellbeing benefit and WFH equipment allowance
Annual learning and development allowance to grow your skills and career
Up to $2,000 of charitable donation matches each year
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