CrawlJobs Logo

Head of Marketing Analytics

miro.com Logo

Miro

Location Icon

Location:
United States , New York

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

243200.00 - 304000.00 USD / Year

Job Description:

Lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions. You'll scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You'll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance.

Job Responsibility:

  • Build and lead the marketing analytics team, scaling headcount and establishing team structure, processes, and culture
  • Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments
  • Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance
  • Design and implement attribution and investment frameworks (multi-touch attribution, MMM, incrementality testing) enabling ROI visibility and optimized budget allocation
  • Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks
  • Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure
  • Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights

Requirements:

  • 10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions
  • Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution
  • Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA)
  • Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R
  • Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows
  • Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
  • Systems thinking with focus on data quality, metric governance, and privacy-by-design principles
What we offer:
  • 401k matching + Competitive equity package
  • Excellent Medical, Dental and Vision health benefits
  • Fertility & Family Forming Benefits
  • Flexible time off
  • Lunch, snacks and drinks provided in the office
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance to grow your skills and career
  • Up to $2,000 of charitable donation matches each year

Additional Information:

Job Posted:
December 28, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Head of Marketing Analytics

Head of Marketing Analytics

Here’s your chance to lead the data strategy behind a global fashion powerhouse....
Location
Location
Australia , Burleigh Heads
Salary
Salary:
Not provided
princesspolly.com Logo
Princess Polly
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years’ experience in marketing analytics, business intelligence, or data strategy
  • At least 2 years in a leadership role
  • Proven success leading analytics for a digital-first or global consumer brand
  • Advanced proficiency in Tableau, SQL, and marketing performance measurement frameworks
  • Deep understanding of digital marketing channels and their performance metrics
  • Experience with Martech stacks, data governance, and cloud platforms (Snowflake, BigQuery, AWS)
  • Strong communication skills with the ability to translate data into actionable strategy
  • A collaborative, entrepreneurial mindset and passion for experimentation
Job Responsibility
Job Responsibility
  • Own and lead all Tableau marketing data, dashboards, and reporting frameworks, ensuring our data is consistent, accurate, and accessible
  • Develop and optimise reporting processes that drive efficiency and enable data-led decisions across global marketing teams
  • Evaluate, onboard, and manage Martech solutions that keep us ahead of the curve in a fast-evolving digital landscape
  • Collaborate cross-functionally with Ecommerce, PR, Buying, and beyond to ensure marketing analytics drives strategy and execution company-wide
  • Lead, coach, and uplift a talented analytics team to build confidence and capability in using data to tell compelling stories
What we offer
What we offer
  • Flexible working arrangements
  • Access to a best in class parental leave and family planning program
  • Exceptional employee discount program
  • A stunning newly renovated office in beautiful Burleigh Heads
  • Work as part of a team of dedicated individuals focused on doing their best each day
  • Staff social activities
  • Monthly birthday celebrations
  • Fulltime
Read More
Arrow Right

Head of Marketing

Join a fast-growing SaaS startup in the e-commerce enablement space as the Head ...
Location
Location
United States , New York
Salary
Salary:
110000.00 - 150000.00 USD / Year
goodwinrecruiting.com Logo
Goodwin Recruiting
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in marketing, ideally within SaaS, e-commerce, or tech
  • Proven track record of growing early-stage startups or emerging brands
  • Strong performance marketing skills and fluency in analytics
  • Experience with lifecycle/CRM and customer retention programs
  • Highly collaborative, hands-on, and comfortable in an unstructured environment
  • Exceptional communication and storytelling skills
  • Data-driven operator with a test-iterate mindset
Job Responsibility
Job Responsibility
  • Lead the entire marketing function, focusing on growth, acquisition, lifecycle, and brand
  • Build and mentor a small, high-performance marketing team
  • Own marketing strategy, funnel optimization, and performance analytics
  • Launch data-driven campaigns across paid, social, search, partnerships, and content
  • Oversee lifecycle/CRM programs to improve retention and customer engagement
  • Collaborate cross-functionally with product, engineering, and leadership
  • Manage budget forecasting, reporting, and marketing operations
  • Develop messaging, content, and thought leadership for the brand
What we offer
What we offer
  • Comprehensive health, dental, and vision coverage
  • Flexible work environment with opportunities for professional growth
  • Collaborative culture that values innovation and creativity
  • Fulltime
Read More
Arrow Right

Head of Integrated Marketing Campaigns

We are seeking an experienced, strategic, and creative Integrated Campaign Direc...
Location
Location
United States , San Francisco; Mountain View; New York; Austin; Seattle
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in integrated marketing or campaign leadership roles, ideally in B2B SaaS or tech environments
  • proven ability to lead multi-channel, full-funnel campaigns that deliver measurable business outcomes
  • experience leading and developing marketing teams with a focus on growth and strategic impact
  • commitment to cultivate team culture, fostering a trusted working environment
  • deep expertise in both brand and performance marketing strategy, with hands-on experience in digital media and content marketing
  • advanced understanding of marketing analytics, including techniques for measuring incrementality and optimizing based on actionable insights
  • strong project management and stakeholder alignment capabilities
  • creative problem solver with a test-and-learn mindset and bias for execution
Job Responsibility
Job Responsibility
  • lead the strategy, planning, and execution of integrated marketing campaigns that drive both brand equity and pipeline across Atlassian’s portfolio
  • define campaign goals, audience segmentation, messaging frameworks, media mix, and success metrics in partnership with product marketing and analytics
  • drive alignment across global stakeholders, including regional marketing teams, brand, growth, content, creative, and comms, ensuring consistency and impact across channels
  • manage campaign development end-to-end: creative briefings, content production, media planning, activation, optimization, and reporting
  • balance long-term brand-building initiatives with short-term performance goals, applying a test-and-learn approach to drive continuous improvement
  • build, lead, and inspire a team of high-performing marketers, fostering a culture of collaboration, innovation, and accountability
  • collaborate with customer lifecycle, ABM, and demand generation teams to connect campaign efforts with nurture and pipeline acceleration programs
  • apply advanced knowledge of incrementality measurement and attribution modeling to isolate true campaign impact and optimize for scalable results
  • track and report on campaign performance, synthesize learnings, and present insights and recommendations to leadership
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right
New

Head of Marketing

As the Head of Marketing for Australia, you will lead the next chapter of growth...
Location
Location
Australia , Sydney
Salary
Salary:
Not provided
au.koala.com Logo
Koala
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in performance or growth marketing
  • Proven track record of scaling a D2C e-commerce brand and managing large-scale advertising budgets to drive paid channel growth
  • 3+ years of direct experience leading, mentoring, and developing high-performing marketing teams
  • Deep, hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads)
  • Experience across SEO, CRM, Affiliates, TV/BVOD also a strong plus
  • Advanced in Excel and highly proficient in analytics tools (e.g., Google Analytics, Looker, Tableau)
  • Strong understanding of brand marketing principles and demonstrated capability in overseeing a brand and local creative function
Job Responsibility
Job Responsibility
  • Build and execute an Australia marketing strategy that drives revenue, strengthens brand performance, and acquires customers profitably
  • Own the full marketing budget, overseeing forecasting, pacing, investment decisions, and reporting to leadership
  • Champion a data led approach, using insights to refine strategy, optimise targeting, and improve efficiency across the funnel
  • Lead and optimise the full channel mix across Meta, Google, YouTube, TV, OOH, referrals, and partnerships to drive efficient acquisition and revenue growth
  • Strengthen organic discovery through SEO and integrated content programs
  • Partner with the Global Head of Retention on local CRM, retention, and advocacy programs
  • Refine channel strategy through data, audience insights, and structured testing to improve effectiveness and efficiency
  • Identify opportunities within existing and emerging channels to unlock incremental growth
  • Lead a unified marketing team across growth, brand, creative, production, and CRM
  • Guide channel specialists, creatives, strategists, editors, and production talent to deliver strong storytelling and high performing creative across key platforms
What we offer
What we offer
  • Hybrid working
  • Generous time off - volunteer, parental, Koala life leave and more
  • Fully stocked kitchen with an emphasis on healthy local produce
  • Pet-friendly Treehouse
  • Free Koala products with ‘mates rates’ for your friends and fam
  • Access to Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
  • Learning Management platform Juno, as well as individual and team growth budgets and dedicated days
  • BCorp Certified, WWF Partnership, volunteer days
  • Fulltime
Read More
Arrow Right
New

Head of Performance Marketing

We are seeking a Head of Performance Marketing (or Manager Performance Marketing...
Location
Location
Malaysia , Kuala Lumpur
Salary
Salary:
Not provided
https://www.randstad.com Logo
Randstad
Expiration Date
January 19, 2026
Flip Icon
Requirements
Requirements
  • Must be fluent in Mandarin
  • Proven hands-on experience in Performance Marketing, specifically managing international paid campaigns (SEA, MENA, LatAm, or EU markets)
  • Experience with cloud vendors, resellers, or Managed Service Provider (MSP) ecosystems is highly advantageous
  • Strong, practical experience with major digital advertising platforms (Google Ads, LinkedIn Ads, Meta, Baidu, TikTok)
  • Proficiency in web and marketing analytics tools (e.g., GA4, Looker Studio) and a data-driven approach to campaign optimization
  • Familiarity with CRM tools (e.g., HubSpot, Salesforce, Zoho) and lead automation systems
  • Technical background or a strong understanding of the cloud solution sales cycle and B2B marketing
  • Demonstrated ability to work independently as a sole contributor while also possessing the potential or experience to guide and mentor a small team
  • Strong communication skills and the ability to collaborate effectively with cross-functional and international stakeholders
Job Responsibility
Job Responsibility
  • Develop and roll out end-to-end digital marketing strategies for cloud solutions, reseller services, and enterprise products across key international regions (SEA, MENA, LatAm, EU)
  • Manage and optimize advertising budgets, ensuring effective spend distribution across Google Ads, LinkedIn, Meta, TikTok, Baidu, and other platforms to maximize ROI
  • Monitor key performance metrics (CPA, CPL, conversion rates) and refine campaigns using insights from GA4, Looker Studio, and other analytics tools
  • Collaborate closely with the Sales team to enhance lead quality, strengthen funnel alignment, and support overall revenue goals
  • Partner with creative and content teams to produce impactful ad creatives and high-performing landing pages
  • Utilize MarTech tools—including GA4, Looker Studio, HubSpot, Salesforce—and automation systems for tracking, reporting, and lead management
  • Stay informed on cloud market trends and competitor activities to guide strategic marketing decisions
  • Team Leadership (Future Focus): As the team expands, guide and mentor three future performance marketing hires
Read More
Arrow Right

Head of Marketing

Join OMNIC Self-Service Solutions as our Head of Marketing and lead the charge i...
Location
Location
Saudi Arabia , Riyadh
Salary
Salary:
Not provided
omnic.net Logo
OMNIC
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven Experience: Extensive experience in a senior marketing role, preferably in a global or multinational context
  • Strategic Thinker: Demonstrated ability to develop and implement comprehensive marketing strategies
  • Budget Expertise: Strong track record of managing and optimizing marketing budgets
  • Brand Champion: Experience in building and managing brand identity on a global scale
  • Digital Savvy: Deep understanding of digital marketing, SEO, content creation, and social media management
  • Analytical Mindset: Proficiency in analyzing marketing metrics and translating them into actionable strategies
  • Leadership Skills: Exceptional team leadership and people management abilities
  • Relationship Builder: Excellent networking and partnership management skills
Job Responsibility
Job Responsibility
  • Marketing strategy development: Market analysis, identification of target audience, selection of marketing channels, etc.
  • Budget management: Responsibility for distribution and effective use of the company's marketing budget: control of expenditures on advertising, events, agency services, and other marketing research
  • Brand Development: Building and maintaining a strong brand for the company in the global market: developing brand strategy, logo design and corporate identity, as well as managing the online and offline presence of the brand
  • Digital marketing: Managing and ensuring effective performance of the website, social media, content marketing, search engine optimization (SEO), and contextual advertising
  • Analysis and Reporting: Continually monitor and analyze the results of marketing campaigns, and prepare regular reports on promotion and marketing performance for senior management
  • Team Management: Appointing, training, and motivating members of the marketing team. Supervise and coordinate their work to achieve common goals
  • Partnerships and Relationships: Establish and maintain strategic partnerships and relationships with key players in the global market, media, and industry
What we offer
What we offer
  • Action-Oriented Culture: At our company, we foster an environment where taking responsibility and embracing challenges is not just encouraged, but expected. We believe in empowering our employees to step up, take initiative, and drive meaningful change. You'll have the opportunity to tackle exciting projects, explore innovative solutions, and make a real impact from day one
  • Performance-Based Rewards and Share Participation: We believe in rewarding exceptional performance and aligning our team's success with individual achievements. In addition to competitive compensation, we offer performance-based rewards and the opportunity to participate in shares, ensuring that your hard work and dedication are recognized and rewarded accordingly
  • Change the World with Us: Join us in making a positive impact on the world. We're committed to environmental sustainability and social responsibility, and we invite you to be part of our efforts to create a better future. Whether it's through volunteering in community projects, participating in conservation initiatives, or championing causes that matter to you, you'll have the opportunity to contribute to meaningful change and leave a lasting legacy
  • Fulltime
Read More
Arrow Right

Head of Marketing

We are looking for a new colleague to join our Global Marketing Team, taking car...
Location
Location
France , Paris
Salary
Salary:
Not provided
gusgermany.com Logo
GUS Germany GmbH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, or related field
  • Master’s degree preferred
  • At least 5 years’ experience in marketing, including 2+ years in a leadership role, preferably in higher education
  • Proven success in developing and executing marketing strategies in France
  • Strong understanding of digital marketing (SEO, PPC, CRM, social media, content marketing)
  • Fluency in French and English (written and spoken)
  • Excellent communication and leadership skills with the ability to manage cross-functional collaboration
  • Analytical mindset with experience using data to drive decision-making
Job Responsibility
Job Responsibility
  • Develop and execute the annual marketing strategy for BSBI France, aligned with BSBI’s global goals
  • Build and strengthen BSBI’s brand presence in France across digital, social, and traditional media channels
  • Lead local campaign planning and execution for student recruitment, including partnerships, events, and PR
  • Oversee the production of localized marketing materials consistent with BSBI’s brand guidelines and tone of voice
  • Manage marketing performance reporting and optimize campaigns for lead generation and conversion
  • Collaborate with admissions, academic, and central marketing teams to ensure strategic alignment
  • Manage local marketing budgets, ensuring effective ROI and efficient use of resources
  • Foster relationships with key stakeholders in the French higher education landscape
What we offer
What we offer
  • An international environment with a multicultural audience and a meaningful social impact
  • Support in achieving your professional goals and development
  • Opportunities for career growth alongside BSBI, including leadership roles
  • Extensive training to equip you with the knowledge and skills needed to excel
  • Work in a young, dynamic and positive culture that fosters collaboration
  • Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI
  • Fulltime
Read More
Arrow Right

Head of Marketing

This is a senior-level opportunity for a strategic and hands-on marketing profes...
Location
Location
United Kingdom
Salary
Salary:
47000.00 - 50000.00 GBP / Year
civitasrecruitment.co.uk Logo
Civitas Recruitment Ltd
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experienced marketing leader with at least five years in the sector
  • At least two or more years in a managerial role
  • Well-versed in all areas of marketing, from content creation and digital marketing to branding and campaign execution
  • Strong track record of leading successful campaigns, managing budgets, and using data insights to drive performance
  • Prior experience and knowledge of the Islamic giving community and managing Ramadan campaigns will be a distinct advantage
  • Clear passion for humanitarian causes
  • Excellent communication and interpersonal skills
  • Cultural sensitivity required to work within faith-based environments
  • Knowledge of tools like Mailchimp, CRMs, analytics software
  • Familiarity with Adobe Creative Suite and HTML/CSS would be advantageous
Job Responsibility
Job Responsibility
  • Lead content, campaigns, and digital engagement
  • Grow brand awareness
  • Manage multi-channel campaigns
  • Deliver high-quality communications that reflect the organisation’s mission and impact
  • Manage a small budget and external agencies
  • Work closely with leadership to align messaging with key goals
  • Oversee brand strategy and positioning
  • Lead on email, web, social, SEO, and PPC
  • Deliver integrated campaigns—particularly during high-impact periods such as Ramadan
  • Evaluate campaign performance through analytics and KPI reporting
  • Fulltime
Read More
Arrow Right
Welcome to CrawlJobs.com
Your Global Job Discovery Platform
At CrawlJobs.com, we simplify finding your next career opportunity by bringing job listings directly to you from all corners of the web. Using cutting-edge AI and web-crawling technologies, we gather and curate job offers from various sources across the globe, ensuring you have access to the most up-to-date job listings in one place.