Head of Marketing – Retail (Shopping) Job at DELIVER (London)

Job Description

Deliveroo is seeking a commercially driven, strategic, and execution-focused Global Head of Marketing – Retail (Shopping) to lead the next phase of growth across our Shopping business. Reporting into the Global New Verticals Marketing Director, this London-based role will define and deliver the global marketing strategy across Retail (Shopping) — owning budgets, category positioning, partner growth, campaign excellence, and cross-market best practice. You will operate at the intersection of Commercial, Growth, Product, Operations and local markets — ensuring we scale best-in-class marketing frameworks while driving measurable commercial impact.

Job Responsibility

Define and lead the global marketing strategy for Retail (Shopping), aligned to ambitious growth targets
Own and manage the global Retail marketing budgets, ensuring disciplined, ROI-driven investment
Develop annual and quarterly campaign roadmaps across markets, maximising seasonal moments and key trading events
Establish clear KPIs and measurement frameworks, leading post-campaign analysis and sharing actionable insights across the business
Balance brand building and performance marketing to drive sustainable acquisition, retention and frequency growth
Develop a distinctive and data-led category strategy for Deliveroo’s Shopping business
Identify priority verticals and define clear positioning and value propositions
Translate customer insight and market trends into scalable category growth plans
Ensure global strategic clarity while enabling flexibility for local execution
Support Commercial teams in onboarding and accelerating growth of priority retail partners
Develop scalable go-to-market frameworks and partner launch playbooks
Lead strong marketing relationships with key retail partners, executing aligned and compelling joint campaigns and offers
Drive co-funded media strategies and integrated marketing plans that unlock incremental growth
Partner closely with local markets (including UAE and France) to define and embed best-in-class Retail marketing practices
Build structured knowledge-sharing frameworks to scale winning campaigns, playbooks and promotional strategies
Identify repeatable growth levers and ensure consistent measurement standards across markets
Act as the centre of excellence for Retail marketing globally
Manage and develop a team of one high-impact marketeer
Set ambitious objectives and clear accountability frameworks
Foster a culture of innovation, ownership and executional excellence
Push teams to activate campaigns in bold and creative ways while maintaining operational rigour

Requirements

Significant senior marketing leadership experience (10+ years), ideally within retail, grocery, marketplace, eCommerce or tech
Proven experience managing substantial budgets and delivering measurable commercial impact
Strong experience building and executing multi-channel marketing strategies across acquisition, retention and brand
Demonstrated success in partner stakeholder management and joint business planning
Experience launching and scaling new propositions, categories or physical locations (e.g. stores, dark stores)
Outstanding organisational and project management capability with exceptional attention to detail
Analytical and performance-driven, with a strong test-and-learn mindset
Comfortable operating autonomously in fast-paced, high-growth environments
Creative thinker with experience briefing and developing global creative platforms and campaigns
Experience at a high-performing retail, eCommerce or technology company preferred

What we offer

A competitive and comprehensive compensation and benefits package
Up to 5% matched pension contributions
Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success
Free Deliveroo Plus: free delivery and access to special offers
Team lunches from the best local restaurants
25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
One day of paid leave per year to volunteer with a registered charity
Funded single cover healthcare on our core plan, with the option to add family members at own cost
On-site gym (HQ), discounted external gym membership
Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
Life assurance
Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
Excellent kit to enable working from home and a parent-friendly working culture
Access to free mortgage advice
Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
Regular Employee Resource Group (ERG) led social events – examples include dinners, dance lessons and in-office yoga sessions
Summer and end-of-year parties

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Head of Marketing – Retail (Shopping)

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