Head of Marketing - Demand Generation Jobs

Apollo.io

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

275000.00 - 325000.00 USD / Year

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Job Description:

We are looking for a proven, commercially-driven Head of Demand Generation to lead our pipeline growth strategy with a strong focus on sales-led GTM. This role is responsible for building and scaling programs that drive qualified pipeline, partnering closely with Sales, RevOps, Product Marketing and Growth to accelerate revenue growth. You’ll oversee the full demand engine - from strategy to execution - ensuring our marketing efforts translate directly into measurable, high-quality pipeline for the sales team.

Job Responsibility:

Own global demand generation strategy focused on driving qualified opportunities for our sales teams
Implement and drive an AI first marketing led outbound strategy
Build and manage a high-performing BDR and SDR organization
Oversee execution of campaigns that target our core ICPs and buying personas
Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads
Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity
Build a global field marketing team, starting with the US and EMEA
Collaborate with Growth, MarOps and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion

Requirements:

10+ years in B2B marketing with deep expertise in demand generation
Proven track record of building sales-led demand programs that directly drive pipeline and revenue
Strong understanding of lead management, marketing automation, CRM (HubSpot, Salesforce, Apollo, etc.)
Experience designing ABM programs targeting mid-market and enterprise accounts
Data-driven mindset with the ability to analyze campaign performance and optimize accordingly
Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams
Ability to operate in a high-growth, fast-paced environment
Experience managing a BDR/SDR organization
Strong commercial acumen — understands how marketing fuels revenue

What we offer:

Equity
Company bonus or sales commissions/bonuses
401(k) plan
At least 10 paid holidays per year
Flex PTO
Parental leave
Employee assistance program and wellbeing benefits
Global travel coverage
Life/AD&D/STD/LTD insurance
FSA/HSA
Medical, dental, and vision benefits

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Head of Marketing - Demand Generation