Head of Marketing

Parking Network B.V.

Location:
United Kingdom, Manchester

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Head of Marketing – B2B is a key leadership role within CAVU, responsible for shaping and delivering the global B2B marketing strategy across the Marketplace and Experiences divisions. Reporting to the Brand & Creative Director, this role leads a talented marketing team to generate high-quality leads, strengthen CAVU’s brand presence in the B2B space, and drive pipeline growth for the company’s commercial teams.

Job Responsibility:

Lead the Global B2B Marketing Strategy
Drive Lead Generation & Pipeline Growth
Brand Positioning & Proposition Marketing
Leadership & Team Development
Collaboration with Growth & Product Teams
Content, Events & Campaign Management
Market & Performance Insight

Requirements:

Deep understanding of B2B marketing principles, including demand generation, account-based marketing, and brand positioning
Knowledge of travel, aviation, or technology sectors, ideally within a SaaS, platform, or partnership-led business model
Understanding of the full marketing funnel, from awareness to lead nurturing and conversion
Awareness of digital marketing channels, analytics tools, and automation platforms
Familiarity with cross-functional collaboration between Marketing, Growth, and Product functions
Strong strategic thinking and planning skills, able to translate commercial goals into clear, actionable marketing strategies
Excellent leadership and people management capabilities, fostering collaboration and high performance
Skilled in content strategy, campaign development, and data-driven decision-making
Exceptional communication and storytelling ability, both internally and externally
Strong stakeholder management and influencing skills, working effectively across global teams
Proven track record in a senior B2B marketing role with responsibility for strategy and execution
Experience leading global marketing campaigns that deliver measurable lead generation and brand growth
Background in marketing for SaaS, digital platforms, or travel-related services preferred
Demonstrable success in building and leading high-performing teams
Experience managing budgets, KPIs, and reporting frameworks

What we offer:

25 Days Holiday, increasing 1 day per year with service (up to 28 days)
Option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
10% Company Pension
Annual Bonus Scheme
On-site Gym
MediCash Scheme
A host of flexible benefits & discounts – including up to 50% off CAVU products such as Escape Lounges and Airport Parking
Rail and retail discounts
2 paid volunteering days per year
Access to internal events calendar including wellbeing and ID&E activities
Formal and informal development opportunities, including mentoring and learning grants
Enhanced parental leave (T&Cs apply)

Additional Information:

Job Posted:
December 11, 2025

Expiration:
December 17, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Head of Marketing - B2B

Parking Network B.V.

Location:United Kingdom, Manchester

Category:-

Contract Type:Not provided