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Head of loyalty and strategic planning

France, Paris · Job Posted March 21, 2026
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Job Description

As a Senior Manager and key member of the French Marketing leadership team, you will oversee our loyalty program, strategic marketing program and CRM marketing channel for France. This role reports to the Marketing Director France, and leads a team of 9 people.

Job Responsibility

  • Grow our loyalty program, Deliveroo Plus: you will own both the program value proposition (program benefits, pricing and overall architecture) and program marketing to grow our active Plus member base
  • Own the CRM marketing channel in France: you are responsible for shaping the channel strategy in order to maximize long-term value of the channel through both opt-in customer base growth and top-line generation
  • Coordinate marketing strategic planning and own customer insights: You own annual and quarterly marketing business planning across FR marketing sub-teams as well as reporting mechanisms (weekly / monthly / quarterly business reviews)
  • Influence in-app customer experience roadmap: Keep abreast of product developments and own GTM (from communication to change management), influence the centrally-owned product roadmap and experiments in order to improve the customer experience in FR
  • Coach and manage a team: Lead and develop your team of managers and associates to make them grow and evolve within our organisation

Requirements

  • Minimum of 7-10 years of marketing experience, ideally in tech or digital-first businesses
  • Prior experience with loyalty programs or subscription-based businesses is a strong plus
  • Strong analytical skills and strategic thinking
  • Strong relationship management and influencing skills and an ability to operate across levels in a matrix environment
  • Project management expertise and an ability to seamlessly handle competing demands and prioritize effectively
  • Excellent written and oral communication skills, in both French and English
  • Growth mindset, bias towards collaboration and strong problem-solving skills
  • Highly proactive, with an ability to set strategy and operate independently
  • Previous consulting experience is a plus
  • Team management experience is required

Nice to have

Previous consulting experience is a plus

What we offer

  • Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, hybrid remote work, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice
  • Paternity and maternity support
  • Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
  • Regular social events such as sports, breakfasts and occasional aperitifs
  • Headspace membership
  • Subsidised health insurance, with option to add family
  • Discounted access to Gymlib
  • Subsidised Navigo subscriptions for sustainable transport
  • Subsidy if you use a ‘green’ vehicle to commute
  • 25 days annual leave plus complementary rest days per year, which increase with length of time at the company
  • One day of paid leave per year to volunteer with a registered charity
  • Free Deliveroo Plus subscription
  • Monthly restaurant vouchers
  • Team lunches from the best local restaurants
  • Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success
  • We aim to pay every employee competitively for the role they are performing in their respective location
  • Depending on role and location, some employees may be eligible for an annual cash bonus, sign-on bonus or relocation support

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