Head of Loyalty and Personalisation

Unlocking magnetic value by creating and owning the Booker loyalty and personalisation strategy aligning to our wider Product and Customer strategy. The Head of Loyalty & Personalisation is responsible for developing and leading Booker’s loyalty, rewards, and customer personalisation strategy across all channels. This role ensures that Booker maximises customer engagement, strengthens long‑term loyalty, grows customer value, and delivers data‑driven, personalised experiences for retail, catering, and small‑business customers. You will leverage customer insights, digital capabilities, behavioural data, and advanced analytics to design propositions that differentiate Booker in a highly competitive wholesale market. The successful candidate will be able to influence across all levels of the business.