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The Head of Livery Sales is responsible for driving commercial performance across Plaisterers’ Hall and four other Livery Halls within the Company of Cooks portfolio. This role leads the strategic direction of venue sales, delivering exceptional client experiences while exceeding revenue, profitability, and brand growth targets. The position requires a commercially astute, inspirational leader who can motivate high-performing sales teams, strengthen partnerships, and position eve and the Livery Halls as leading destinations within the events and hospitality industry.
Job Responsibility:
Achieve and exceed annual sales targets across room hire, food & beverage, and ancillary services
Develop, motivate, and lead a results-driven sales team of 4 direct reports that consistently delivers high standards and exceeds KPIs
Design and execute the annual strategic sales and marketing plan in collaboration with key stakeholders
Build and maintain strong relationships with clients, partners, and internal teams to maximise opportunities and brand value
Enhance the eve and Company of Cooks brand reputation through innovation, market insight, and exceptional customer experience
Identify and implement strategies to improve revenue streams and cost efficiencies across all venues
Requirements:
Proven track record of exceeding revenue targets in event venue or hospitality sales leadership
Strong commercial acumen with experience in budgeting, forecasting, and strategic planning
Evidence experience in managing and developing successful sales teams
Excellent stakeholder management and relationship-building skills across all levels
Deep understanding of the UK events and venue marketplace, particularly Livery Halls or heritage venues
Experience in developing and executing integrated sales and marketing strategies
Strong presentation, negotiation, and influencing skills
Nice to have:
Experience working within multi-site hospitality or contract catering environments
Knowledge of digital marketing, CRM systems, and data-led sales approaches
Established network within the London events industry
What we offer:
Personal Development and Training opportunities
Life assurance scheme
Pension scheme
Holiday allowance
Access to Healthcare Support App which includes Annual health check, Digital GP, Mental Health Consultations, Nutritional Consultations, Second Medical Opinion
Eye care
A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
Family friendly support
Regular social events and communication with our leaders
A holiday purchase scheme
Volunteering days
Professional subscriptions
Recognition schemes and people awards
Long service awards
Access to some great high street discount vouchers
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