Head of Integrated Marketing (Interim) Job at TM Forum (London)

Head of Integrated Marketing (Interim)

TM Forum

Location:
United Kingdom , London

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

TM Forum is a global membership alliance of 800+ organizations across the connectivity ecosystem. Members include the top 10 Communication Service Providers (CSPs), top three hyperscalers, leading Network Equipment Providers (NEP’s), and a wide range of vendors, consultancies, and system integrators. The TM Forum marketing team set the brand strategy, create and deliver our go-to-market, promote our Missions and products, support lines of business (Educate, Insights, Innovate, Events), and drive member value through engaging campaigns and communications. Reporting into the VP Marketing, the Head of Integrated Marketing is responsible for unifying marketing efforts across the business to drive demand, create a consistent and compelling member experience, and meet company objectives.

Job Responsibility:

Develop and implement integrated marketing strategies that align with TM Forum’s business objectives and brand vision
Manage membership communications, keeping members engaged and informed
Lead a team of marketing managers to deliver a high-volume of compelling and innovative marketing campaigns for TM Forum and on behalf of our members
Develop a demand generation strategy that drives new business and expands the existing customer base
Support sales enablement and effectiveness, equipping the sales team with the necessary resources, training, and campaign content to succeed
Support Mission and product teams to build communities, drive engagement, and inform / excite Members
Oversee the creation of compelling marketing content and creative assets that resonate with our target audiences
Drive innovation and experimentation in marketing approaches to stay ahead of industry trends and consumer expectations
Manage and optimize marketing budget to achieve maximum ROI and efficiency
Work with external partners, agencies, and vendors to enhance marketing efforts

Requirements:

10+ years’ proven marketing experience, preferably in a B2B environment (agency and freelance experience welcome)
Experience working within the connectivity ecosystem (e.g. Telecom / CSP, hyperscalers, NEPs, System Integrators, technology vendors)
Experience delivering successful integrated marketing strategy and campaigns (e.g. advertising, content syndication, social media, web)
Proven leadership experience, with the ability to inspire and motivate teams
Strategic thinking and analytical skills, with a proactive data-driven approach to decision-making
Experience with marketing automation platforms (Marketo), CRM systems (Salesforce), and campaign management best practice
Project management experience with a proven ability to prioritise work, manage multiple projects simultaneously, organize a team, and meet deadlines within a fast-paced environment
Excellent communication skills
written, verbal, and presentation, with the ability to manage a variety of stakeholders
Fluent in English (other languages are very welcome!)

What we offer:

Be part of a forward-thinking organization shaping the future of telecommunications
Opportunities for professional development and advancement in a collaborative global team
A supportive and inclusive work environment that values creativity, innovation, and diversity