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Head of Integrated Marketing Campaigns

United States, San Francisco Employment contract · Job Posted May 17, 2025

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Job Description

We are seeking an experienced, strategic, and creative Integrated Campaign Director to lead the development and execution of full-funnel marketing campaigns across Atlassian’s entire portfolio of solutions and product collections. This role blends brand storytelling with data-driven performance marketing to drive awareness, engagement, and conversion across multiple customer segments and industries.

Job Responsibility

  • lead the strategy, planning, and execution of integrated marketing campaigns that drive both brand equity and pipeline across Atlassian’s portfolio
  • define campaign goals, audience segmentation, messaging frameworks, media mix, and success metrics in partnership with product marketing and analytics
  • drive alignment across global stakeholders, including regional marketing teams, brand, growth, content, creative, and comms, ensuring consistency and impact across channels
  • manage campaign development end-to-end: creative briefings, content production, media planning, activation, optimization, and reporting
  • balance long-term brand-building initiatives with short-term performance goals, applying a test-and-learn approach to drive continuous improvement
  • build, lead, and inspire a team of high-performing marketers, fostering a culture of collaboration, innovation, and accountability
  • collaborate with customer lifecycle, ABM, and demand generation teams to connect campaign efforts with nurture and pipeline acceleration programs
  • apply advanced knowledge of incrementality measurement and attribution modeling to isolate true campaign impact and optimize for scalable results
  • track and report on campaign performance, synthesize learnings, and present insights and recommendations to leadership

Requirements

  • 10+ years of experience in integrated marketing or campaign leadership roles, ideally in B2B SaaS or tech environments
  • proven ability to lead multi-channel, full-funnel campaigns that deliver measurable business outcomes
  • experience leading and developing marketing teams with a focus on growth and strategic impact
  • commitment to cultivate team culture, fostering a trusted working environment
  • deep expertise in both brand and performance marketing strategy, with hands-on experience in digital media and content marketing
  • advanced understanding of marketing analytics, including techniques for measuring incrementality and optimizing based on actionable insights
  • strong project management and stakeholder alignment capabilities
  • creative problem solver with a test-and-learn mindset and bias for execution

Nice to have

  • experience marketing to technical and non-technical audiences across multiple industries
  • familiarity with Atlassian products and the company’s mission and culture
  • global marketing experience

What we offer

  • health coverage
  • paid volunteer days
  • wellness resources

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