Head of Integrated Marketing Campaigns, Atlassian

Atlassian

Location:
United States, San Francisco ▼
Mountain View
New York
Austin
Seattle

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are seeking an experienced, strategic, and creative Integrated Campaign Director to lead the development and execution of full-funnel marketing campaigns across Atlassian’s entire portfolio of solutions and product collections. This role blends brand storytelling with data-driven performance marketing to drive awareness, engagement, and conversion across multiple customer segments and industries.

Job Responsibility:

lead the strategy, planning, and execution of integrated marketing campaigns that drive both brand equity and pipeline across Atlassian’s portfolio
define campaign goals, audience segmentation, messaging frameworks, media mix, and success metrics in partnership with product marketing and analytics
drive alignment across global stakeholders, including regional marketing teams, brand, growth, content, creative, and comms, ensuring consistency and impact across channels
manage campaign development end-to-end: creative briefings, content production, media planning, activation, optimization, and reporting
balance long-term brand-building initiatives with short-term performance goals, applying a test-and-learn approach to drive continuous improvement
build, lead, and inspire a team of high-performing marketers, fostering a culture of collaboration, innovation, and accountability
collaborate with customer lifecycle, ABM, and demand generation teams to connect campaign efforts with nurture and pipeline acceleration programs
apply advanced knowledge of incrementality measurement and attribution modeling to isolate true campaign impact and optimize for scalable results
track and report on campaign performance, synthesize learnings, and present insights and recommendations to leadership

Requirements:

10+ years of experience in integrated marketing or campaign leadership roles, ideally in B2B SaaS or tech environments
proven ability to lead multi-channel, full-funnel campaigns that deliver measurable business outcomes
experience leading and developing marketing teams with a focus on growth and strategic impact
commitment to cultivate team culture, fostering a trusted working environment
deep expertise in both brand and performance marketing strategy, with hands-on experience in digital media and content marketing
advanced understanding of marketing analytics, including techniques for measuring incrementality and optimizing based on actionable insights
strong project management and stakeholder alignment capabilities
creative problem solver with a test-and-learn mindset and bias for execution

Nice to have:

experience marketing to technical and non-technical audiences across multiple industries
familiarity with Atlassian products and the company’s mission and culture
global marketing experience

What we offer:

health coverage
paid volunteer days
wellness resources

Additional Information:

Job Posted:
May 17, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Head of Integrated Marketing Campaigns