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As Head of Insights & Category Innovation you are responsible for generating relevant research, data and insights and turning this into clear strategies to help drive growth for our brands. This includes creating insight led, consumer-informed, 3-to 5-year category pipelines, through identification of white space opportunities and big bet platforms. As an important member of the Marketing Leadership team, you will support the overall engagement and success of the whole Marketing team and work with the wider commercial functions to use insights to help shape our long-term commercial plans.
Job Responsibility
Acting as the voice of the consumer, championing consumer needs, and preferences, ensuring all work remains responsive to changing behaviours and how we can respond to drive positive outcomes
Develop a vision and roadmap for understanding consumer behaviour, aligning insights with the Business’s strategic goals, and anticipating future market trends
Lead best practice approach to consumer and concept research, ensuring effective spend and value-added results to drive clear decision-making and positive change
Lead and oversee the tracking of wider macro and market trends, competitor activity, and emerging consumer behaviours to anticipate opportunities and risks
Lead the work on understanding and tracking the health of our brands
Develop and embed a category innovation process that becomes an engine for long term growth across multiple categories and multiple brands
Champion a culture of creativity, curiosity and thinking big
Oversee 'big bet' opportunities and lead prioritisation based on opportunity, Business goals and the YVP house of brands strategy
Ensure excellent programme and project management approach to deliver great innovation opportunities
Develop and implement strategic initiatives that align with the business goals
Work with the Senior Head of Product & Innovation and other members of the Product team, and with the Brand Management Leads, to ensure an effective innovation process, from concepts to reality
Work closely with leadership across multiple functions to ensure that innovation initiatives are integrated into the broader business strategy and closely linked to R&D / Product Development to deliver future feasibility requirements
Evaluate the performance of strategic initiatives and innovation projects, providing insights and recommendations to inform decision-making processes
Requirements
Expert knowledge in insights/innovation/category/commercial
Knowledge of consumer insights and data agencies
Proven track record in writing, implementing and delivering insights and actions
Excellent project management skills and approach
Proven track record in creativity and visioning
Excellent presentation and communication skills, both written and verbal
What we offer
Competitive holiday allowance
non-contributory pension scheme
life cover
healthcare cash back plan
cycle to work scheme
subsidised Yeo Valley products and services
preferential rates with our partners
learning and development opportunities
free parking
top of the range personal protection equipment (PPE)