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Booker Group is recruiting for a a Head of Insight Capability & Performance to lead the organisation’s commercial insight engine — ensuring the business has the forecasting accuracy, market intelligence, internal insight, and strategic planning capability needed to drive profitable growth. This role strengthens how the organisation understands performance, anticipates market shifts, and embeds insight into Trading, Brand, and Catering decision‑making. They ensure insight is consistent, credible, and actionable across all levels of the business.
Job Responsibility:
Lead the end‑to‑end forecasting process, ensuring robust, data‑driven projections for sales, volume, customer demand, and category performance
Partner with Trading, Finance, and Supply Chain to align forecasts with commercial plans and operational requirements
Monitor market dynamics, economic indicators, and sector‑specific trends to identify risks and opportunities
Build forecasting models and capability that improve accuracy, agility, and scenario planning
Provide Trading teams with timely insight to support pricing, promotions, and category strategy
Own the internal performance insight agenda across Retail, Catering, and Online channels
Analyse customer behaviour, sales patterns, operational performance, and digital journeys to identify drivers of growth and underperformance
Develop dashboards, KPIs, and reporting frameworks that give leaders a clear view of performance
Ensure insight is consistent, comparable, and aligned across channels and functions
Partner with Digital and Online teams to understand conversion, customer journeys, and channel‑specific behaviours
Lead the insight contribution to the Product Group Review (PGR) process, ensuring decisions are grounded in customer, market, and performance evidence
Provide strategic insight to shape annual and long‑term Brand Plans, including brand positioning, audience targeting, and proposition development
Ensure brand and product strategies are supported by robust data, clear narratives, and measurable outcomes
Work closely with Marketing, Product, and Commercial teams to embed insight into brand storytelling and proposition design
Build a comprehensive competitor intelligence programme covering pricing, product, proposition, digital experience, and market positioning
Monitor competitor activity and emerging disruptors, translating findings into clear strategic implications
Produce regular competitor reviews for senior leadership, Trading, and Catering teams
Provide analytical and insight support for major business projects, including proposition changes, operational improvements, and strategic investments
Lead insight workstreams within cross‑functional project teams, ensuring decisions are evidence‑based
Develop frameworks for evaluating project outcomes and measuring impact
Support Catering‑specific initiatives with tailored insight, modelling, and performance analysis
Create and deliver compelling insight tailored for Catering leadership, operational teams, and partners
Produce regular Catering insight packs covering customer behaviour, market trends, competitor activity, and performance drivers
Act as the insight ambassador for Catering, ensuring the function is customer‑led and commercially informed
Unlocking high performance and capability, coaching managers on how to effectively manage performance, creating environments where our teams are able to deliver our core purpose and delight our customers
Proactively managing succession planning and early career development, delivering a strong talent pipeline to meet current and future needs ensuring Booker is a place to get on
Using technology to collaborate on shared accountabilities, leading the way into a digital workplace to improve ways of working
Taking care for the health and safety of yourself and others who may be affected by your actions and being responsible for ensuring all our operations are free from hazards and reported when identified
Following our Business Code of Conduct and always acting with integrity and due diligence
Champion inclusion and diversity ensuring everyone is welcome at Booker
Requirements:
Strong background in forecasting, commercial insight, or performance analytics
Ability to translate complex data into clear, actionable insight
Strong stakeholder management and influencing skills
Experience leading teams and managing cross‑functional projects
Knowledge of Catering, food‑to‑go, or hospitality sectors
Experience in brand planning or proposition development
Understanding of digital analytics and online customer behaviour
What we offer:
A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year
After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases
10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year
Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply
Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses
50% off health checks at Tesco Pharmacy
Exclusive access to discounted RAC breakdown cover rates
An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme
After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount
Retirement savings plan (pension) - save up to 5% and Booker will match your contribution
Life Assurance - You are covered for death in service life cover of up to three times annual pay
Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family