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As Head of Impact Campaigns, you'll be the marketing engine behind Movember's most meaningful work. Sitting within the Campaigns Team and reporting to the Director of Impact Campaigns, you'll own end-to-end integrated marketing strategies that reach and engage men with health literacy messages that genuinely matter. You'll act as the Marketing & Communications business partner for assigned impact campaigns, steering work through the full breadth of our brand, communications, and insights functions, from strategy through to post-campaign reporting. You'll lead global programmatic marketing for key Movember initiatives such as Ahead of the Game, setting the strategy globally and consulting with local market leads on delivery. You'll appoint and manage external agencies, contribute to 12-18 month rolling campaign calendars, and help shape cohesive audience journeys for men who come into contact with Movember across their lifestages. This is a role for someone who thrives at the intersection of purpose and craft: a seasoned campaign leader who can translate complex health evidence into compelling multi-channel campaigns, navigate a global matrix with ease, and bring cross-functional squads together to deliver work they're proud of.
Job Responsibility
Own end-to-end integrated marketing strategies that reach and engage men with health literacy messages
Act as the Marketing & Communications business partner for assigned impact campaigns
Lead global programmatic marketing for key Movember initiatives such as Ahead of the Game
Appoint and manage external agencies
Contribute to 12-18 month rolling campaign calendars
Help shape cohesive audience journeys for men who come into contact with Movember across their lifestages
Requirements
Tertiary qualification in Marketing
10+ years' experience working on marketing and communications campaigns
Experience delivering health literacy campaigns through communications
Exceptional understanding of the full marketing mix, with a track record of measuring media channel effectiveness
Ability to manage a diverse range of internal stakeholders effectively