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Head of Growth | D2C F&B Brand | London / Hybrid. Our client is a fast-scaling premium food & beverage brand with strong early product-market fit and clear evidence of repeat, habit-led purchasing. Built around high-quality products, strong attention to detail, and a distinctive brand aesthetic, the business has quickly established itself as a standout name within a growing consumer category focused on modern lifestyle and everyday ritual. The brand has already demonstrated its ability to acquire and retain customers efficiently through a combination of strong product demand and early-stage marketing performance. However, as the business enters its next phase of growth, the focus is now shifting from momentum-led acquisition to building a more structured, scalable and commercially optimised growth engine across paid, lifecycle and retention as the business scales spend and channel mix becomes more complex. With increasing demand across DTC and growing interest from select physical stockists and partners, the challenge is no longer just awareness, it is about systematically improving customer acquisition efficiency, increasing lifetime value, and building a repeatable model for sustainable scale while maintaining strong unit economics. The business is now looking for a Head of Growth to take full ownership of this transition and lead the development of a high-performance, data-led growth function. This is a senior, high-impact role working directly with founders, with end-to-end ownership across acquisition, retention, and lifecycle.
Job Responsibility
Own the end-to-end growth engine across acquisition, conversion, retention, and customer LTV
Build and scale a full-funnel growth system spanning paid media, CRM, CRO, and lifecycle marketing
Lead performance marketing across Meta, Google, TikTok, and emerging channels with a focus on efficient CAC and scalable spend
Develop and execute a structured experimentation roadmap across creative, landing pages, funnels, offers, and audience segmentation
Own lifecycle marketing strategy across email, SMS, and owned channels to drive repeat purchase, engagement, and customer lifetime value
Work closely with creative and brand teams to build a high-velocity creative testing engine that drives both performance and brand consistency
Oversee agency and platform partners, ensuring strong accountability against CAC, MER, ROAS, and payback targets
Build forecasting models, dashboards, and reporting frameworks to inform decision-making and budget allocation
Identify and unlock new growth opportunities across partnerships, subscriptions, referral programmes, and channel expansion
Partner directly with founders to translate commercial priorities into a clear, testable, and scalable growth roadmap
Requirements
Proven experience in Head of Growth, Growth Lead, or Senior Performance Marketing roles within DTC or high-growth consumer brands
Strong hands-on expertise across paid social, paid search, and lifecycle/CRM marketing
Demonstrable experience scaling customer acquisition and improving LTV in a fast-paced environment
Deep understanding of unit economics including CAC, LTV, MER, payback, and contribution margin
Experience building structured testing frameworks across creative, media buying, and conversion optimisation
Confidence working closely with creative teams to develop high-performing campaign assets and messaging
Experience managing external agencies and performance budgets in a data-driven environment
Nice to have
A commercially minded growth operator who blends analytical thinking with strong creative instinct
Someone who thrives in fast-moving scale-up environments where priorities evolve quickly
A hands-on leader who is comfortable deep in the detail as well as setting high-level strategy
Strong communication skills with the ability to influence founders and senior stakeholders
A builder mentality - someone who enjoys creating systems, not just optimising channels
Motivated by the opportunity to shape and scale a modern consumer brand with strong product-market fit