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Head of Growth

60000.00 - 100000.00 USD / Year · Job Posted February 16, 2026
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Job Description

About the Company: UTM.io is a fast-growing B2B SaaS startup helping companies optimize growth through product-led funnels and data-driven marketing. With a small, high-performing team and a focus on experimentation, analytics, and customer activation, UTM.io operates with agility and a strong culture of ownership, metrics, and accountability. About the Role: We are looking to hire a motivated, experienced Head of Growth to own end-to-end growth across self-serve and enterprise funnels. This role is responsible for driving activation, conversion, and revenue through high-velocity experiments, funnel optimization, and retention strategies. You will work closely with the CEO, product, engineering, and fractional contractors to identify opportunities, execute tests, and scale proven strategies. This is a Part-Time remote role with the potential to grow into a full-time position within 1-3 months.

Job Responsibility

  • Own end-to-end growth across self-serve and enterprise funnels, from first visit → signup → activation → paid conversion
  • Analyze user behavior, identify AHA moments, and optimize activation, time-to-value, and feature adoption
  • Design, execute, and iterate high-velocity growth experiments with clear success metrics across web, onboarding, pricing, upsell, and retention flows
  • Set growth priorities and coordinate work across product, engineering, design, and fractional contractors
  • Lead lifecycle and retention strategies once acquisition and activation are optimized
  • Report on growth performance, insights, and next bets with clear accountability to outcomes
  • Collaborate directly with the CEO and senior leadership, providing data-driven recommendations and executing with independence
  • Continuously refine growth processes, experiments, and measurement systems to improve funnel efficiency and revenue
  • Track key metrics including Web → Free trial → Paid Conversion, Activation Rate / Time-to-Value, and Qualified Demo Conversion Rate

Requirements

  • 5-10+ years of experience in B2B SaaS, with strong exposure to product-led growth (PLG) and hybrid PLG + sales-assisted funnels
  • Proven track record owning end-to-end growth funnels from first visit → signup → activation → paid, including self-serve and enterprise paths
  • Highly metrics-driven and comfortable analyzing KPIs such as CAC, conversion rates, activation rate, time-to-value, and demo conversion
  • Hands-on experience with HubSpot MAP, GA4, Amplitude, or Mixpanel for funnel, cohort, and retention analysis
  • Experience running high-velocity growth experiments, A/B tests, and lifecycle programs
  • Experience with marketing attribution, UTMs, and campaign tracking
  • Familiarity selling to or supporting mid-market and enterprise buyers ($50M–$100B+)
  • Experience with paid media, SEO, partnerships, and in-product experimentation
  • Strong systems thinking – ability to connect product, marketing, pricing, and sales for growth impact
  • Direct, clear communicator who can collaborate with senior leadership and respond well to feedback

Nice to have

Technical fluency(SQL or coding experience) is a plus

What we offer

  • Full ownership of growth and end-to-end funnel optimization
  • Opportunity to build and lead a growth team as the company scales
  • Direct mentorship and collaboration with the CEO on strategic growth initiatives
  • Work in a small, high-accountability startup environment with flexible remote work
  • Access to professional development resources, including Kindle and Audible books, CXL.com courses, and a $500/year education allowance
  • Assigned training and career development opportunities
  • Healthcare stipend and retirement stipend (after first year)
  • 10 days PTO plus sick leave

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