Head of Growth Marketing Jobs

Head of Growth Marketing

Vercel

Location:
United States, San Francisco

Category:
-

Contract Type:
Not provided

Salary:

230000.00 - 300000.00 USD / Year

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Job Description:

Vercel is seeking a Head of Growth Marketing to lead marketing for the self-serve business — the high-velocity, product-led engine at the core of our growth strategy. You’ll own acquisition across digital surfaces — including web, SEO, paid media, localization, and emerging channels like Generative Engine Optimization (GEO), while partnering closely with Growth Product to drive activation, conversion, and monetization. You’ll also support the Demand Gen team with performance marketing execution and digital channel strategy for enterprise campaigns and ABM programs. This is a high-impact, hands-on leadership role for a growth-minded marketer who knows how to drive signups, scale experiments, and turn traffic into revenue.

Job Responsibility:

Self-Serve Growth Strategy: Act as the marketing owner for the self-serve business, responsible for driving top-of-funnel acquisition and fueling the PLG motion
Partner with Growth Product to align on activation experiments, onboarding flows, and monetization strategies
Website Performance & Optimization: Own Vercel.com as a growth surface — improving discoverability, conversion, and performance
Lead testing and experimentation in partnership with Product, Design, and Engineering
Performance Marketing: Lead paid acquisition across channels (search, display, paid social, retargeting)
Optimize CAC, payback, and channel ROI through data-driven iteration
Support the Demand Gen team by advising on and executing paid campaigns for enterprise and ABM programs
SEO & Generative Engine Optimization (GEO): Drive organic acquisition through technical SEO and structured content
Build visibility in AI-driven discovery surfaces like ChatGPT, Perplexity, and Gemini
Localization & Scaled Programs: Lead the digital localization strategy to grow international self-serve revenue
Develop scalable content and experimentation frameworks for global audiences
Analytics & Experimentation: Define and monitor growth KPIs across web and digital channels
Build a test-and-learn culture with rapid iteration and tight feedback loops
Cross-Functional Collaboration: Partner with Product Marketing, Developer Marketing, and Demand Gen to provide digital execution support and shared infrastructure

Requirements:

6–10+ years of experience in growth, digital, or performance marketing — ideally in a PLG or developer-first SaaS environment
Proven success scaling self-serve acquisition, activation, and monetization
Deep knowledge of SEO, paid acquisition, and website conversion optimization
Experience managing high-traffic websites and leading cross-functional growth experiments
Familiarity with performance marketing in both self-serve and enterprise contexts
Strong analytical skills with experience in attribution, funnel metrics, and experimentation frameworks
Comfort partnering directly with Product and Data teams

Nice to have:

Familiarity with Next.js, Vercel, or the modern frontend ecosystem
Experience marketing to developers or technical audiences
Early experimentation with GEO (Generative Engine Optimization)
Experience localizing content and digital programs for global reach

What we offer:

Competitive compensation package, including equity
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
Flexible Time Off
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed

Additional Information:

Job Posted:
December 13, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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