Head of Growth Marketing Job at Aquent (New York)

Job Description

Newly created Head of Growth Marketing role for a leading legal firm dedicated to advocating for employees in critical workplace matters. The role is to spearhead the digital expansion of both the firm’s client acquisition efforts and its influential national education platform, build and operate a high-impact digital growth engine, directly contributing to the firm’s ambitious goal of doubling its annual revenue, expanding reach, audience, and authority, driving significant growth through innovative content, media, and digital acquisition strategies.

Job Responsibility

Design and execute the firm’s overall digital acquisition strategy across Google, Meta, and YouTube
Build and manage data-driven marketing funnels that track a prospect from initial click to signed case
Own remarketing efforts and constant Conversion Rate Optimization (CRO) to maximize lead flow
Lead the strategy to win in traditional SEO while optimizing for AI-driven answer platforms (ChatGPT, Perplexity, Gemini)
Implement aggressive geographic search strategies across priority national markets
Manage structured data, schema markup, and backlink strategies to establish the firm as the #1 online authority for workplace rights
Oversee a continuous production system for long-form legal articles, educational resources, and search-driven Q&A
Manage the production and distribution of podcasts, webinars, and short-form video (TikTok, Instagram, YouTube)
Drive audience growth and engagement across all major social platforms to fuel top-of-funnel awareness
Implement and manage the stack (CRM, CallRail, etc.) to ensure every lead is tracked and attributed
Build and maintain dashboards for leadership that clearly show Cost Per Lead (CPL) and Cost Per Signed Case
Lead relationships with external SEO, ad, and PR agencies to ensure they deliver measurable results aligned with the $50M goal

Requirements

Visionary and hands-on leader
Accomplished and results-oriented
Experience in digital acquisition strategy across Google, Meta, and YouTube
Experience building and managing data-driven marketing funnels
Experience with remarketing and Conversion Rate Optimization (CRO)
Experience with SEO and AI-driven answer platforms (ChatGPT, Perplexity, Gemini)
Experience with geographic search strategies
Experience managing structured data, schema markup, and backlink strategies
Experience overseeing content production for long-form articles, educational resources, and Q&A
Experience managing production and distribution of podcasts, webinars, and short-form video (TikTok, Instagram, YouTube)
Experience driving audience growth and engagement on social platforms
Experience implementing and managing MarTech stack (CRM, CallRail)
Experience building performance dashboards
Experience with vendor management for SEO, ad, and PR agencies

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Head of Growth Marketing

Job Description

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