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The Head of Go-to-Market (Europe) is responsible for developing and executing the regional commercial strategy for vehicle programmes and associated mobility ecosystem products across European markets. This role leads the end-to-end Go-to-Market function, ensuring successful product launches, sustainable commercial growth, and strong market penetration through effective product positioning, pricing, channel strategy, and customer engagement.
Job Responsibility
Lead Regional Go-to-Market Strategy
Own Commercial Performance and Business Results
Build Market Intelligence and Product Strategy Capabilities
Lead Cross-Functional Business Alignment
Establish and Optimize GTM Governance
Drive Localization and Market Competitiveness
Build and Lead a High-Performing Team
Executive Reporting and Strategic Advisory
Requirements
Bachelor's degree or above in Marketing, Business Administration, Automotive Engineering, Electronics, Computer Science, or a related discipline
MBA or equivalent business qualification is preferred
Extensive experience within the automotive industry
Previous leadership experience in Go-to-Market, Product Marketing, Product Strategy, Commercial Operations, or related functions within an automotive OEM, preferably in the EV sector
Proven track record of successfully launching multiple vehicle programs and driving commercial growth in European markets
Experience managing cross-functional teams and influencing senior stakeholders in a global organization
Strong strategic thinking and business acumen with the ability to connect market opportunities to commercial outcomes
Deep understanding of the European automotive and new energy vehicle landscape
Strong analytical skills with experience using data-driven insights to support decision-making
Excellent leadership, stakeholder management, and organizational influence skills
Proven ability to manage complexity and drive alignment across multiple business functions
Excellent communication and presentation skills
What we offer
25 days’ holiday plus bank holidays
Pension scheme access
Annual bonus - non contractual
Private Healthcare
Access to the Employee Car Ownership Scheme
Group income protection based on length of service
Family Friendly policies
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT