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Puma Group Logo Puma Group · -

Head of Global Social Media

Germany, Herzogenaurach · Job Posted May 27, 2026
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Job Description

Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand. Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture. Establish a distinctive PUMA voice, content rhythm and social behavior that resonates with next-generation consumers. Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines. Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion. Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities. Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets. Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes.

Job Responsibility

  • Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand
  • Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture
  • Establish a distinctive PUMA voice, content rhythm and social behavior that resonates with next-generation consumers
  • Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines
  • Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion
  • Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities
  • Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets
  • Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes

Requirements

  • 12+ years of experience in global social media, content creation or digital marketing leadership roles within sporting goods, fashion, lifestyle or consumer brands
  • Proven track record of building culturally relevant brands and driving measurable business impact through social and creator ecosystems
  • Deep expertise across major platforms (e.g. Instagram, TikTok, YouTube, emerging channels) and strong understanding of platform-native content and trends
  • Strong commercial acumen with the ability to connect brand storytelling to demand generation, e-commerce and retail performance
  • Experience leading global teams, agency ecosystems and complex matrix organizations with multiple stakeholders
  • Strong creative and editorial judgement with a sharp sense for cultural trends, storytelling and brand voice
  • Data-driven mindset with expertise in performance measurement, social analytics and insight-driven decision making
  • Excellent leadership, communication and stakeholder management skills, with the ability to influence senior leaders and inspire teams globally
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