CrawlJobs Logo
Westwing Group SE Logo Westwing Group SE · -

Head of Global Social Media Marketing

Germany, Munich · Job Posted April 20, 2026
Apply Position
Job Link Share

Job Description

As Head of Global Social Media Marketing, you will lead Westwing’s social media strategy across Europe. In this role, you will be responsible for elevating our owned channels to become the #1 destination for Home & Living inspiration in Europe, a space that is culturally relevant, commercially savvy, and at the forefront of what’s next. Social Media is a central pillar of our Brand Strategy and instrumental in driving brand visibility, engagement, and product relevance across our markets. With over 10 million followers across platforms, including 8.6 million on Instagram alone, Westwing’s social media presence is one of our strongest brand assets. You will work as a visionary, culturally attuned leader, guiding a highly creative and performance-driven team across Instagram, TikTok, and YouTube, and collaborate closely with Brand, Creative, Commercial, Production, and Performance Marketing teams. You will shape how we communicate our identity, engage our audience, and drive desire through storytelling, product, and community. This position is limited to 1 year and based in Munich.

Job Responsibility

  • Own and continuously evolve Westwing’s social media strategy across all platforms (Instagram, TikTok, YouTube, etc.)
  • Further build our social channels into the most relevant, engaged-with, talked-about, and followed in the industry
  • Lead and develop an international, cross-functional team of creatives, strategists, and channel managers, and oversee social media workflows and operational processes
  • Drive both brand engagement and commercial outcomes through content that emotionally connects and delivers measurable business impact
  • Develop scalable content formats that boost recognition and enable storytelling across retail, digital, and creator channels
  • Oversee owned and earned media value development as a core KPI across all initiatives
  • Drive performance reporting and budgeting across social media initiatives, utilising automation and AI to ensure data accuracy, KPI ownership and confident use of tools such as Excel and Google Sheets
  • Partner closely with Creator, Brand and Campaigns to deliver integrated initiatives that move the needle on awareness, reach and GMV
  • Act as an internal thought leader for cultural relevance, platform trends and new social mechanics

Requirements

  • 8+ years of experience in leading social media, preferably in high-growth lifestyle, fashion, design, or premium e-commerce brands
  • A deep understanding of content, culture, and commerce, and how to build narratives that generate maximum reach and relevance
  • Proven experience in managing teams and scaling social channels through creativity, systems, and data, ideally paired with a strategic or business-focused background (e.g., Marketing Strategy, Communications, or Economics)
  • Commercial mindset and ability to translate engagement into measurable impact (e.g., GMV, traffic, impressions)
  • Strong instinct for storytelling, platform innovation, and zeitgeist relevance
  • Excellent stakeholder management skills, with the ability to align across multiple departments and drive cross-functional collaboration

What we offer

  • A high-performance culture built on trust, feedback and collaboration
  • An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
  • A flexible hybrid setup with 3 office days per week
  • Work-from-anywhere opportunities for up to 4 weeks per year
  • 30 days of paid holiday
  • A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food
  • Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
  • Wellbeing support through mental health resources, sports memberships, and preventive care
  • Sustainable mobility options with discounted public transport and JobRad
  • Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
  • One annual Social Impact Day to give back to a cause you care about
  • Team rituals that celebrate results and togetherness - from Summer & Winter Parties to Oktoberfest
Westwing Group SE - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Head of Global Social Media Marketing

8 matching positions

Head of Global Social Media

Define and execute PUMA’s global social media and content strategy across all ke...
Location
Location
Germany , Herzogenaurach
Salary
Salary:
Not provided
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in global social media, content creation or digital marketing leadership roles within sporting goods, fashion, lifestyle or consumer brands
  • Proven track record of building culturally relevant brands and driving measurable business impact through social and creator ecosystems
  • Deep expertise across major platforms (e.g. Instagram, TikTok, YouTube, emerging channels) and strong understanding of platform-native content and trends
  • Strong commercial acumen with the ability to connect brand storytelling to demand generation, e-commerce and retail performance
  • Experience leading global teams, agency ecosystems and complex matrix organizations with multiple stakeholders
  • Strong creative and editorial judgement with a sharp sense for cultural trends, storytelling and brand voice
  • Data-driven mindset with expertise in performance measurement, social analytics and insight-driven decision making
  • Excellent leadership, communication and stakeholder management skills, with the ability to influence senior leaders and inspire teams globally
Job Responsibility
Job Responsibility
  • Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand
  • Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture
  • Establish a distinctive PUMA voice, content rhythm and social behavior that resonates with next-generation consumers
  • Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines
  • Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion
  • Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities
  • Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets
  • Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes
  • Fulltime
Read More
Arrow Right

Global Head of Marketing, Threads

Meta is looking for an experienced Marketing Leader with a passion for building ...
Location
Location
United States , Los Angeles
Salary
Salary:
232000.00 - 296000.00 USD / Year
meta.com Logo
Meta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience with brand and product marketing, consumer products and/or brand management, with brands and at companies with global scale
  • 8+ years of experience with team leadership, cross-functional team leadership, or team management
  • Track record of developing global strategy and delivering impactful communication and campaigns internationally - proven with data
  • Data Driven - displayed and proven experience in using data to both (i) inform strategy and communication (ii) develop meaningful GTM approaches that drive business outcomes
  • Experience building mass-market consumer-centric brands
  • Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives
  • Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive, VP and cross-functional leadership
  • Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc) to drive business results
  • Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
  • Experience managing multiple campaigns and/or product launch GTMs simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact
Job Responsibility
Job Responsibility
  • Lead the strategic vision and execution of Threads’s iconic brand and global marketing programs
  • Influence Threads’s product strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
  • Develop, manage, and grow a team of integrated, brand and product marketers for Threads
  • Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing
  • Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches and GTMs
  • Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories
  • Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approach
  • Partner closely with creative teams and agency partners to bring strategy to life through quality creative
  • Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally
What we offer
What we offer
  • bonus
  • equity
  • benefits
  • Fulltime
Read More
Arrow Right

Regional Head of Marketing

Time Out Market is the division of Time Out that brings our food and cultural ex...
Location
Location
United States , New York
Salary
Salary:
130000.00 - 140000.00 USD / Year
timeout.com Logo
Time Out Group Plc
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8 + years of marketing experience with progressive seniority into a regional or multi-site marketing leadership role
  • Proven experience leading marketing across two or more hospitality, leisure, retail or lifestyle venues with combined revenue of $30 million or more
  • Track record of building and maintaining six-month working plans and 12-month overarching plans, and converting strategy into measurable commercial outcomes
  • Experience owning a marketing P&L and managing agency, vendor and partnership relationships at director level
  • Demonstrated ability to drive sponsorship and brand partnership revenue at scale
  • Strong commercial acumen. Comfortable presenting marketing performance to senior operators, CFOs and CEOs
  • Deep customer and CRM strategy expertise. Hands-on knowledge of CRM platforms, segmentation and lifecycle marketing
  • Demonstrated team leadership experience with three or more direct reports across mixed disciplines (campaigns, content, events)
  • Brand and creative direction skills. Able to set and defend brand positioning in front of operators, media partners and senior executives
  • Excellent written and presentation skills
Job Responsibility
Job Responsibility
  • Forward Planning and Calendar Ownership
  • Build and maintain a rolling 6-month detailed working plan covering campaigns, activations, content, programming, partnerships and event sales pipeline across both sites
  • Build and maintain a rolling 12-month overarching plan setting the annual strategic shape: brand campaigns, seasonal moments, major activations, programming themes, partnership pipeline
  • Ensure the team is always working six months ahead of the present
  • Own the content calendar across both sites end to end: brand campaigns, social content, CRM communications, PR moments, paid media
  • Run the annual planning cycle with both General Managers and the SVP O&O
  • Strategy and Brand
  • Own the integrated marketing strategy across Time Out Market DUMBO and Time Out Market Union Square
  • Set the brand positioning, audience strategy and messaging architecture for both sites in alignment with the Time Out Market global brand
  • Hold brand standards authority across all vendor-facing collateral, menu boards, signage and concession-led marketing within the Time Out Market environment
What we offer
What we offer
  • Competitive holiday, an extra day Birthday leave
  • Complimentary tickets to events and shows
  • Staff socials & happy hours
  • Hybrid working
  • Electric Car Scheme
  • Enhanced Maternity
  • Fulltime
Read More
Arrow Right

Head of Marketing

As the Head of Marketing, you will take full strategic and commercial ownership ...
Location
Location
China , Shanghai
Salary
Salary:
900000.00 - 1200000.00 CNY / Year
https://www.randstad.com Logo
Randstad
Expiration Date
September 02, 2026
Flip Icon
Requirements
Requirements
  • Bachelor's degree or above
  • 10+ years of marketing experience in the premium beauty or FMCG industry
  • minimum of 5+ years in a senior team leadership role
  • proven end-to-end expertise across brand strategy, digital marketing, KOL ecosystem management, trade marketing, and CRM
  • deep knowledge of the China beauty landscape and omni-channel retail models
  • strong financial mindset with proven track record in P&L management, budget optimization, and driving marketing ROI
  • exceptional interpersonal skills to navigate global-local matrix organizations
  • fluency in English and Mandarin
  • entrepreneurial, decisive, result-oriented, and highly agile
  • ability to balance strategic thinking with hands-on execution
Job Responsibility
Job Responsibility
  • Develop the annual marketing roadmap and 360° integrated campaign calendar to boost brand awareness and penetration
  • ensure consistent brand tone and visual identity across all platforms
  • manage the overall marketing budget and P&L
  • optimize ROI, analyze sales trends, and collaborate with Supply Chain to align marketing rhythms with inventory
  • oversee social media strategies and drive the KOL/KOC framework, focusing on quality content seeding and strategic platform partnerships
  • partner with sales teams to design trade marketing strategies, visual merchandising guidelines, and in-store activations that drive traffic and conversion across DTC stores and retail channels
  • formulate the CRM and membership roadmap to maximize customer lifetime value, retention, and online-offline integration
  • gather market insights to adapt product storytelling and messaging to local consumer preferences and regulatory compliance
  • act as the key partner to the overseas headquarters, safeguarding global brand integrity while proactively championing local market needs
  • Fulltime
Read More
Arrow Right

Head of Marketing Energy

To ensure a world class level of marketing that adopts a mix of traditional and ...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
Not provided
welovesalt.com Logo
Salt
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 5 years demonstrable experience at management level in events and / or B2B media
  • Degree educated
  • Detailed knowledge of marketing best practice with strong knowledge and understanding of social media marketing
  • Experience of dealing with and managing key stakeholder relations
  • Knowledge of mid to large scale B2B exhibitions and conferences
  • Understanding of GDPR & data protection
  • Experience of developing an online and digital strategy
  • Experience of auditing existing procedures and introducing new procedures
  • Appreciation of international cultures/foreign language
  • Ability to network and liaise with senior people/trade bodies and associations
Job Responsibility
Job Responsibility
  • Create, develop, and implement the overarching marketing strategy for the event deliverables across exhibitor, visitor, delegate and speaker acquisition process
  • Work closely with the MD on stakeholder management across the event, including the preparation and sharing of campaign verticals in monthly meetings with key government entities
  • Create and manage the marketing P&L for the event campaign cycle with direct reporting to the MD
  • Identify, cultivate, and manage 3rd party relationships across barters and industry associations
  • Work closely with the conference production team on the creation of all conference related collateral, paying close attention the timeline management and deliverables plus website updating
  • Work closely with the Commercial Directors & Event Director on strategy implementation, lead generation, agent management, sponsorship creation and delivery of all exhibition and sponsorship related collateral and ensuring regular updating of website content
  • Create and implement robust visitor campaigns with a focus on unique attendance growth and retention strategies
  • Identify the competitor landscape of events by industry and geo-spread and create/implement campaigns to counter and disrupt the identified events
  • Devise and implement comprehensive social media campaigns including but not limited to programmatic, geo-fencing, retargeting, social amplification, influencer marketing, SEO, display ad campaigns and paid banner campaigns that are content rich spanning the entire cycle of the event
  • Work with the head of digital for hybrid solutions to ensure seamless integration of pre-identified solutions across the conference and exhibition elements of the event
  • Fulltime
Read More
Arrow Right

Head of Media

Our client is a globally recognized lifestyle brand operating at the intersectio...
Location
Location
Spain , Baleares
Salary
Salary:
Not provided
babelprofiles.com Logo
Babel Profiles
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in performance marketing, paid media, or digital acquisition roles within a consumer-facing or e-commerce environment
  • Solid experience in leading a global or multi-regional paid digital media strategy and a team
  • Experience in fashion, retail, lifestyle, beauty, or consumer brands is highly valued
  • Proven experience managing multi-channel digital media strategies across platforms such as Google Ads, Meta Ads Manager, TikTok Ads, or programmatic platforms
  • Strong understanding of performance marketing KPIs, including ROAS, CAC, attribution models, and customer lifetime value
  • Experience managing digital media budgets and optimizing campaigns for scalable growth
  • Ability to translate data and analytics into strategic marketing decisions
  • Strong communication and stakeholder management skills
  • Full professional level of English
Job Responsibility
Job Responsibility
  • Define and execute the global paid digital media strategy aligned with e-commerce growth targets and brand objectives
  • Develop scalable acquisition strategies across the full digital customer journey
  • Oversee investment and performance across core channels including Paid Social, Search (SEM), Display/Programmatic, and Affiliates
  • Optimize campaigns to drive traffic, conversion, and customer acquisition while maintaining strong return on investment
  • Manage a significant global media budget and allocate spend effectively across channels, markets, and campaign types to maximize performance
  • Lead and develop a small team of performance marketing specialists, fostering a culture of experimentation, accountability, and data-driven decision making
  • Establish clear KPIs and reporting frameworks to track campaign effectiveness and contribution to e-commerce performance
  • Translate complex marketing and analytics data into actionable insights for senior leadership
  • Work closely with teams across E-commerce, Data & Analytics, Technology, and Brand to ensure paid media initiatives support product launches, promotional campaigns, and website optimization
  • Manage relationships with external media agencies and technology partners, ensuring best practices and continuous innovation in campaign execution
What we offer
What we offer
  • Competitive compensation package including performance bonus
  • Hybrid working model (1 day remote)
  • Flexible working arrangements designed to support work–life balance
  • Access to employee benefits and wellness programs, including health-related benefits
  • Product discounts and employee perks typical of leading consumer brands
  • Fulltime
Read More
Arrow Right

Head of Social

We’re hiring a Head of Social to build a social presence people genuinely want t...
Location
Location
Salary
Salary:
Not provided
deel.com Logo
Deel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience creating or leading viral, culturally relevant social content
  • Demonstrated ownership of outcomes, not just participation in campaigns
  • Strong understanding of how content and tone should vary by platform
  • Excellent editorial judgment and storytelling instincts
  • Experience working with creators, agencies, and cross-functional partners
  • Ability to clearly articulate why content worked, not just that it did
  • Comfortable operating in fast-moving, ambiguous environments with high autonomy
Job Responsibility
Job Responsibility
  • Own and evolve Deel’s global social strategy across TikTok, Instagram, LinkedIn, and X, with a clear point of view on the role each platform plays
  • Define and develop an ownable brand voice that feels fun, insightful, aspirational, and native to each platform
  • Build and operate a high-velocity content engine, balancing one-off cultural moments with a consistent always-on cadence
  • Lead creative partnerships with external agencies and creators as collaborators in shaping the brand
  • Lead and develop a small in-house social team (2–3 people), setting a high bar for taste, speed, and execution
  • Use social listening, cultural signals, and audience behavior to insert Deel into relevant conversations in real time
  • Make smart, creative trade-offs, knowing when to take risks and when to protect brand integrity
  • Define success metrics for social and continuously iterate based on performance, engagement, and audience response
What we offer
What we offer
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access
  • Fulltime
Read More
Arrow Right

Head of Global Corporate Communications

The Head of Global Corporate Communications will lead the Company’s global commu...
Location
Location
Salary
Salary:
Not provided
cohere.com Logo
Cohere
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 15+ years of senior leadership experience in communications leadership roles, preferably in a high-growth or global technology company
  • Experience with devising and executing against a cross-functional communications plan that aligns to business objectives, preferably in a B2B environment and for an organization with both upstream and downstream operations
  • Proven success in building teams, managing change, and driving business results
  • Extensive experience operating in highly matrixed, cross-functional environments and influencing senior stakeholders without direct authority
  • Excellent verbal, written, and presentation skills with the ability to influence stakeholders at all levels
  • Bachelor’s degree in Communications, Business Administration, or a related field required. MBA or relevant advanced degree preferred
Job Responsibility
Job Responsibility
  • Build, lead, and mentor a high-performing communications organization, including internal teams and external agency partners
  • Develop annual operating plans, budgets, and performance metrics to measure effectiveness and ROI
  • Foster a culture of excellence, adaptability, accountability, and continuous improvement
  • Lead the development and refinement of the Company’s strategic narrative, creating a cohesive and holistic communication strategy that strengthens the Company’s public image and reputation
  • Serve as the Company’s primary spokesperson on high-stakes matters, including crisis and issues management, executive leadership changes, transactions, regulatory developments, and other material corporate events
  • Build and maintain strategic relationships with media outlets in all operating and target markets, ensuring proactive engagement and positive media coverage of the Company’s brand and initiatives
  • Own enterprise reputation management, including proactive identification and mitigation of reputational risks across global operations, regulatory environments, and public-facing issues
  • Collaborate with the Finance team to develop and execute the Company’s financial and investor communications strategies including IPO readiness plans
  • Provide strategic counsel to senior executives on external messaging, ensuring consistency and alignment with the Company’s broader communication goals
  • offer media training to key executives when necessary
What we offer
What we offer
  • An open and inclusive culture and work environment
  • Work closely with a team on the cutting edge of AI research
  • Weekly lunch stipend, in-office lunches & snacks
  • Full health and dental benefits, including a separate budget to take care of your mental health
  • 100% Parental Leave top-up for up to 6 months
  • Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
  • Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
  • 6 weeks of vacation (30 working days!)
  • Fulltime
Read More
Arrow Right