Head of Fanreach Jobs

Better Collective

Location:
United Kingdom, London

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Better Collective is a leading iGaming media group that improves the sports betting & gaming experience for bettors across the world. Through innovative technologies, trusted platforms, and data-driven products, we create a transparent and safe environment for users and a high-value environment for advertisers. We are now seeking a Head of FanReach / Programmatic Lead to drive the continued growth of our programmatic business and lead the commercial expansion of FanReach – Better Collective’s first-party audience proposition and specialist sports media agency. This role is suited for a senior programmatic professional (8+ years) with deep agency experience, who can combine executional expertise with product development, client leadership, and commercial growth.

Job Responsibility:

Develop and execute programmatic strategies to drive performance for advertisers
Manage end-to-end campaign setup, optimisations, and reporting across DSPs
Translate client objectives into trading goals
deliver actionable insights from campaign data
Troubleshoot delivery issues, ensure smooth execution, and generate ROI analysis
Collaborate internally to improve workflows and identify growth opportunities
Define and package audiences using Better Collective’s publisher O&O first-party data
Build and maintain taxonomy of off-the-shelf segments and bespoke custom audiences
Set pricing strategies and optimise yield across data resellers (LiveRamp, Experian, clean rooms)
Support sales teams with enablement materials (decks, case studies, pricing) for data monetisation
Provide product feedback to enhance FanReach’s positioning as the leading sports-specific data set
Lead agency operations including media planning, trafficking, optimisations, and client reporting
Run omni-channel campaigns across programmatic, social, CTV, DOOH, audio, and PPC
Lead client servicing: onboarding, campaign reviews, and performance calls
Partner with sales to design proposals and present FanReach solutions to sports and operator brands
Ensure campaigns deliver on both performance and brand-building KPIs
Smart upselling of campaigns based on performance data and hitting KPIs

Requirements:

8+ years’ experience in programmatic/media, ideally agency-side or publisher trading desks
Hands-on DSP experience (TTD, DV360, Yahoo, etc.) and strong knowledge of measurement and attribution
Proven ability to monetise first-party data and manage reseller/distribution partnerships
Experience with agency operations: ways of working, client leadership, media planning, campaign execution
Strategic thinker with commercial acumen, able to package and position new products in-market
Excellent communication skills
confident in presenting to C-level stakeholders
Familiarity with iGaming, sports, or entertainment sectors is a plus
An interest in sports betting would be useful
Knowledge of ad fraud, viewability and brand safety and how these are measured, managed and fit into the programmatic advertising landscape would be useful

Nice to have:

Familiarity with iGaming, sports, or entertainment sectors
An interest in sports betting
Knowledge of ad fraud, viewability and brand safety and how these are measured, managed and fit into the programmatic advertising landscape

Additional Information:

Job Posted:
December 06, 2025

Work Type:

Hybrid work

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Head of Fanreach