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Head of Events & Sponsorships

https://www.wellsfargo.com/ Logo

Wells Fargo

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Location:
United States , New York ▼

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Category:
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Contract Type:
Employment contract

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Salary:

159000.00 - 305000.00 USD / Year
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Job Description:

This leader will be responsible for developing and driving strategy for the Global Payments & Liquidity (GPL) business Sponsorship and Events portfolio. This position will collaborate with key stakeholders across the enterprise to evaluate the existing portfolios, execute go-to-market plans, and establish the vision and measurement framework for future events and sponsorship opportunities. Additionally, this role will drive the measurement and learning agenda across the portfolio; using data driven insights to measure impact on upper funnel brand metrics (awareness, trust, favorability), improve return on investment and support go forward decisions for a best-in-class sponsorship portfolio.

Job Responsibility:

  • Provide vision and set direction for development and execution of GPL’s events and sponsorships strategies
  • drive business results through partners to maximize results and facilitate sales opportunities to achieve long term strategic objectives with broad impact
  • define the GPL events & sponsorships strategy that will drive a competitive advantage with relevance and differentiation for Wells Fargo in the marketplace
  • provide strategic, long term, risk compliant solutions to the most complex business challenges
  • contribute to development and execution of business strategy, providing information and recommendations to executive leaders
  • create experiences that resonate with target audiences based on deep understanding of customer/client behavior
  • analyze and synthesize data and consumer insights to measure performance and optimize strategies

Requirements:

  • 8+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 4+ years of Management experience

Nice to have:

  • Proven track record of success in delivering high quality work in a fast paced, dynamic and matrixed environment, preferably in financial services with knowledge of payments
  • experience in developing and executing strategies that drive market share, revenue and customer loyalty and aligning brand initiatives with business goals
  • strong track record of leading and developing high-performing teams
  • proven experience developing and leading strategic discussions and influencing to generate decisions and actions
  • ability to be flexible and adjust plans quickly to meet changing business needs
  • enthusiasm and strong relationship building skills
  • ability to collaborate and influence across lines of business at multiple levels
  • proven track record managing vendors and agency partners
  • excellent communication, presentation, and interpersonal skills with the ability to engage wide range of audiences
  • self-motivation and be energetic and forward thinking, possessing integrity and high ethical standards
What we offer:
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Additional Information:

Job Posted:
July 25, 2025

Expiration:
July 27, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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