Head of Event Marketing

• Own the end-to-end marketing strategy for a portfolio of 60+ B2B conferences and events
• Drive delegate acquisition and sponsor demand across mixed revenue models (delegate-paid and sponsor-led)
• Partner closely with delegate sales and sponsorship teams to align marketing activity with revenue and pipeline targets
• Define and track portfolio-level KPIs, including registrations, CPL, conversion rates, pipeline contribution, and ROI
• Lead paid acquisition strategy across channels, including paid social, search, display, and retargeting
• Apply data, insight, and experimentation to continuously optimise campaign and funnel performance
• Oversee campaign planning from proposition development through launch, optimisation, and post-event evaluation
• Establish a test-and-learn culture across the events portfolio
• Build and optimise marketing automation workflows to enable scale, efficiency, and personalisation
• Improve segmentation, lead scoring, nurture journeys, and attribution in collaboration with sales and data teams
• Define, document, and embed repeatable processes that improve delivery consistency and speed
• Ensure effective use of CRM and marketing platforms (e.g. HubSpot, Marketo, Pardot, or equivalent)
• Act as the senior marketing lead for events within the wider product and demand generation function
• Provide hands-on leadership while remaining actively involved in campaign delivery
• Influence and align stakeholders across product, sales, data, and leadership teams
• Champion high standards in execution, measurement, and continuous improvement

• Strong experience in B2B events or conference marketing within a commercial environment
• Demonstrated success in delegate acquisition and demand generation at scale
• Experience managing large, high-volume event portfolios
• Proven track record of working closely with sales teams against revenue targets
• Deep expertise in performance marketing (paid social, paid search, conversion optimisation)
• Practical experience with marketing automation and CRM systems
• Highly analytical and comfortable using data to drive decisions
• Strong communication and stakeholder-management skills
• Able to balance strategic leadership with hands-on execution
• Commercial, collaborative, and outcomes-focused leadership
• Comfortable operating as a player-coach
• Resilient and structured in a fast-paced, deadline-driven environment

Benefits across health, finances, fitness, travel, tech and more