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Here at AIS, we’re looking for a Head of Event Marketing & Communications to build on a strong legacy and lead the next chapter for our INDX portfolio of tradeshows. This is a great role for someone who likes to create standout event experiences, has an interest in home and fashion retail and want to play a role in supporting independent retail. You’ll lead marketing and communications strategy, drive visitor and exhibitor engagement, respond to evolving media trends and help shape what’s next for tradeshows, ensuring we stay one step ahead and driving commercial results. AIS is the UK's and Ireland's leading fashion, home and leisure buying group with a membership of 280 independent department stores and specialist retailers. We're a membership of buying power, creativity an expertise!
Job Responsibility:
Develop and execute the Company's event marketing strategy
Work with the Director of Marketing and Development to create and execute event marketing campaigns
Oversee brand / creative development of INDX brand including creative management
Work closely with the Director of Marketing and Development and the Director of Events to oversee the experiential look and feel of events
Lead on all social media and coordinate digital marketing content for INDX and Cranmore Park
Grow stakeholder engagement with INDX events
Create a Mailchimp administration process and service for other areas of Marketing
Ensure INDX data is accurate and managed effectively
Support as necessary major AIS activity such as product launches, conferences, strategy days, trade shows major Cranmore Park marketing support
Requirements:
Strong experience in marketing a variety of event types, such as trade shows, conferences, and product launches
Strong understanding of event planning
Proven track record of success in event marketing
Strong understanding of the fashion, home and leisure sector
Proven track record of success in developing and executing event marketing strategies
Passion for social media and digital marketing, and knowledge of the latest technology
Excellent communication skills both externally and at all levels in the company
Skilled in writing engaging copy with strengths in grammar, punctuation and spelling
Competency using and understanding a range of social media platforms, Microsoft Viva Engage and SharePoint
Enthusiastic, self-confident and self-motivated
Excellent organisational and time-management skills
Willing to adapt and take on new challenges and driven to continuously improve
Ability to get things done and improvise as required with a ‘can do’ attitude
A confident communicator, who retains a high level of professionalism
A true team player, who is willing to support the wider Marketing team and acts with the Company’s best interests
Nice to have:
An understanding of SEO and relevance on content creation advantageous
What we offer:
25 days holiday + bank holidays
Opportunity to buy additional annual leave (up to 10 days per leave year)