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Head of Effectiveness

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Talon

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The role of Head of Effectiveness is to lead the effectiveness agenda within Talon UK. By driving measurement growth and proof points within the OOH sector. Delivering exception campaign effectiveness studies, long term measurement laydowns and primary research projects that evaluate campaign and business performance and demonstrate the effectiveness of OOH within the wider media landscape. Working to support the growth of ad tech features and revenue through proof points for clients.

Job Responsibility:

  • Lead the effectiveness agenda within Talon UK
  • Drive measurement growth and proof points within the OOH sector
  • Deliver exception campaign effectiveness studies, long term measurement laydowns and primary research projects that evaluate campaign and business performance
  • Demonstrate the effectiveness of OOH within the wider media landscape
  • Support the growth of ad tech features and revenue through proof points for clients
  • Manage research partnerships and onboarding of new research agencies/partnerships to ensure delivering the best quality and value for Talon
  • Develop and maintain relationships with agency and client effectiveness teams
  • Speak at industry events and attend effectiveness conferences
  • Drive the OOH effectiveness narrative
  • Bring rigour to campaign measurement and evaluation across the UK market
  • Create executional excellence and in turn grow advertising revenue
  • Challenge and define effectiveness and measurement solutions to ensure Talon excellence is evaluating clients KPI’s

Requirements:

  • Ability to engage and challenge senior stakeholders
  • Confidence in speaking at industry events
  • Management skills
  • Ability to work /support multiple teams across multi disciplines
  • A research, insight, data or analysis background is required
  • Experience of interpreting and communicating data is essential
  • A media background or some in-depth knowledge of media is preferred
  • Qualifications in numeracy-based subjects plus a degree or equivalent is desired
  • Knowledge of the OOH market
  • Experience in using tools such as GWI, Route, Nielsen, ONS data and equivalents is desired

Additional Information:

Job Posted:
December 12, 2025

Work Type:
Hybrid work
Job Link Share:

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