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The role of Head of Effectiveness is to lead the effectiveness agenda within Talon UK. By driving measurement growth and proof points within the OOH sector. Delivering exception campaign effectiveness studies, long term measurement laydowns and primary research projects that evaluate campaign and business performance and demonstrate the effectiveness of OOH within the wider media landscape. Working to support the growth of ad tech features and revenue through proof points for clients.
Job Responsibility:
Lead the effectiveness agenda within Talon UK
Drive measurement growth and proof points within the OOH sector
Deliver exception campaign effectiveness studies, long term measurement laydowns and primary research projects that evaluate campaign and business performance
Demonstrate the effectiveness of OOH within the wider media landscape
Support the growth of ad tech features and revenue through proof points for clients
Manage research partnerships and onboarding of new research agencies/partnerships to ensure delivering the best quality and value for Talon
Develop and maintain relationships with agency and client effectiveness teams
Speak at industry events and attend effectiveness conferences
Drive the OOH effectiveness narrative
Bring rigour to campaign measurement and evaluation across the UK market
Create executional excellence and in turn grow advertising revenue
Challenge and define effectiveness and measurement solutions to ensure Talon excellence is evaluating clients KPI’s
Requirements:
Ability to engage and challenge senior stakeholders
Confidence in speaking at industry events
Management skills
Ability to work /support multiple teams across multi disciplines
A research, insight, data or analysis background is required
Experience of interpreting and communicating data is essential
A media background or some in-depth knowledge of media is preferred
Qualifications in numeracy-based subjects plus a degree or equivalent is desired
Knowledge of the OOH market
Experience in using tools such as GWI, Route, Nielsen, ONS data and equivalents is desired