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Reporting directly to the Director of Audience and Performance, this role is responsible for ensuring the Telegraph’s journalism is performing to its full potential and is driving growth in the company’s subscription growth. This will be through insight, targets, metrics and relaying challenges and opportunities to senior editors and heads of department.
Job Responsibility
Work with the senior editors and heads of department to determine and deliver all the numbers that are needed to achieve subscriptions growth, and the strategy and tactics to do so
Manage the Performance team, and work with I&A, to translate what audience data means for commissioning and publishing of our journalism - both at an operational day-to-day level and a strategic level
Ensure the presentation of data and performance across the newsroom is to the highest standard, adding colour to the picture and, where possible, relaying actionable insight
Hold regular meetings with senior commissioning and publishing editors to feed back on performance and opportunities for improvement
Frequently review the Performance team’s output and priorities to ensure it continues to reflect the business’s priorities
Work with the Marketing, Engagement, Retention, Product and Technology departments to ensure we are extracting full performance from our journalism across the business
Be a leading member of the team that analyses content access - ensuring intelligent access to our journalism, together with the right mechanism, offer and message is shown to the reader
Requirements
A journalist with senior experience of working in a major newsroom
A leader with a track record of building and managing teams
Extensive experience of studying analytics and demonstrable evidence of using insight to drive forward editorial performance
Extensive knowledge of best practice across digital journalism including SEO, social media, community and other audience-building facets
An inquisitive mind that is always searching for answers and innovative solutions to publishing journalism
Excellent communication skills and ability to coordinate complex projects
A deep understanding of the Telegraph’s journalism and audience