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Viome is a pioneering health technology company using advanced RNA sequencing, AI, and systems biology to empower individuals to take control of their health. Our consumer business offers at-home intelligence tests and personalized nutrition programs that translate gene expression and microbiome activity into actionable health insights. We are on a mission to make illness optional — and we’re looking for a data-driven, customer-obsessed leader to shape the next generation of Viome’s digital commerce experience. The Head of eCommerce Experience is responsible for owning Viome.com’s performance across all digital storefronts and conversion points. This role sits at the intersection of product, marketing, and technology — combining expertise in UX, merchandising, CRO, and platform operations to deliver a frictionless and personalized shopping experience that drives revenue growth, retention, and lifetime value. You will lead the strategy and execution of site experience, conversion optimization, and platform performance, partnering cross-functionally to turn Viome’s science into a world-class eCommerce experience.
Job Responsibility:
Own Viome.com’s homepage, product detail pages (PDPs), bundles, offers, and conversion flows
Define and execute product merchandising, pricing, promotions, and offer strategies to optimize AOV and subscription attach rate
Partner with Marketing and Product to align content, campaigns, and category storytelling with brand and growth goals
Lead cross-sell and up-sell strategy across PDPs, cart, and post-purchase
Maintain site taxonomy and ensure mobile-first, conversion-optimized design
Lead continuous A/B testing, UX experimentation, and funnel optimization to improve conversion and retention metrics
Define the customer journey from acquisition through checkout and subscription renewal, identifying friction points and opportunities
Own Viome’s personalization roadmap — integrating behavioral, biological, and purchase data into tailored onsite experiences
Partner with Analytics to measure impact, report on funnel performance, and drive data-backed decision-making
Own Viome’s eCommerce infrastructure, including Shopify, Loop, Klaviyo, GA4, Tag Manager, and integrated martech tools
Ensure platform reliability, technical SEO, and site speed performance meet best-in- class standards
Manage relationships with platform vendors, developers, and technical partners
Oversee product feed accuracy, tagging, pixel management, and analytics implementation
Collaborate with Operations on subscription fulfillment, order accuracy, and integration between eCommerce and backend systems
Partner closely with the Marketing team on campaign alignment, traffic flow, and conversion feedback loops
Collaborate with CX to improve post-purchase journeys, subscriptions, and retention levers
Partner with Product on digital experience innovation, including app-to-site and test-to-cart integration
Build and mentor a high-performing eCommerce team spanning site operations, CRO/UX, and merchandising
Requirements:
10+ years of experience in eCommerce, site optimization, or DTC digital experience
health, wellness, or tech experience preferred
Expertise in Shopify Plus, Loop, Klaviyo, Google Analytics 4, Tag Manager, and CMS tools
Strong understanding of UX principles, A/B testing, personalization, and data analytics
Proven success driving measurable growth through site optimization and funnel improvement
Excellent cross-functional collaboration skills
experience working with creative, product, and engineering partners
Strategic thinker with hands-on executional capability and a passion for continuous improvement
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