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Head of eCommerce

United Kingdom, Birmingham 70000.00 - 85000.00 GBP / Year · Job Posted January 26, 2026
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Job Description

A well established, fast growing retailer in the furniture and home sector is entering a major phase of digital transformation. With a strong national store presence and all products available online, the business is now seeking a commercially sharp and hands on Head of eCommerce to accelerate its digital growth. This is a pivotal leadership role reporting directly into the Founder and working closely with Finance and key stakeholders. You'll operate with pace, autonomy, and full ownership of the ecommerce strategy and performance.

Job Responsibility

  • Own and manage the full ecommerce P&L
  • Set growth targets and deliver revenue, margin and profitability goals
  • Drive commercial levers including acquisition, conversion, AOV, and repeat purchase
  • Lead ongoing website development with external partners and agencies
  • Own the UX roadmap to ensure seamless navigation, merchandising, and checkout experience
  • Ensure all in store products are accurately represented and optimised online
  • Develop category and product strategies including a more online friendly assortment (including ranges aligned with leading D2C suppliers)
  • Oversee all digital performance channels including Paid Search, Paid Social, SEO, CRM and retention
  • Ensure campaigns deliver strong ROI, clear attribution and commercial impact
  • Drive data led decision making across all digital touchpoints
  • Work closely with the Founder and Finance Director, contributing to commercial strategy and trading decisions
  • Collaborate with Buying, Operations, Logistics and Retail to ensure consistency across all channels
  • Build and mentor a high performing ecommerce and digital team as the function scales

Requirements

  • Proven ecommerce leader with experience scaling online performance within retail categories such as furniture, home, bulky goods, or other high value D2C sectors
  • Strong bias for action, gets things done and makes decisions at pace
  • Experience managing an ecommerce P&L between £10m-£100m+
  • Hands on leadership style: strategic enough to lead, practical enough to execute
  • A test and learn mindset with proven ability to deliver uplift quickly
  • Credibility to influence senior stakeholders, including founders
  • A track record of building or transforming ecommerce capability

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