Head of E-commerce Job at Major Players Limited (London)

Job Description

We are supporting a fast-growing fashion brand on a confidential search for a Head of E-commerce. This is a senior leadership role responsible for driving the full E-commerce strategy, P&L, and operations while building a high-performing team and optimising the customer journey.

Job Responsibility

Lead the E-commerce function across trade, site design, development, merchandising, UX, and CRO, building and managing a robust tech stack
Own the full E-commerce P&L, tightly managing budgeting and forecasting
Deliver product, collection, and collaboration launches on time and accurately
Manage a team to deliver world-class performance across the website and all E-commerce functionalities
Identify and implement AI opportunities on the website and streamline workflows across the department
Oversee Shopify Liquid development and manage in-house development resources
Lead customer retention strategies across CRM channels including Email, SMS, WhatsApp, push, loyalty, and CDP
Drive all key E-commerce KPIs including LTV, CVR, AOV, UPT, and ASP
Manage and grow the mobile app experience
Build out localisation strategies for core and emerging markets, including language support and personalisation
Manage the affiliate marketing programme
Work closely with brand and commercial teams to provide data-driven insights to support decision-making
Stay ahead of new technologies and E-commerce trends to continuously improve website performance and the customer journey
Oversee SEO and organic search strategy to increase visibility across search engines and LLMs
Manage team workload, hire to fill gaps, and ensure the department operates at maximum efficiency
Collaborate cross-functionally with paid marketing, operations, logistics, merchandising, CX, marketing, and brand partnerships

Requirements

5+ years leading a digital retail / E-commerce P&L, ideally in cross-border fashion or apparel
Experience running a £50m+ D2C website, with the US being a key market
Strong knowledge of CRO techniques and CRM strategies to maximise cLTV
Proven experience managing Shopify+ websites and ideally multiple storefronts
Global E-commerce experience (USA, Europe)
Natural leadership, capable of managing and inspiring a high-performing team
Strong understanding of retail, E-commerce, and marketing businesses
Commercially minded with a proven track record of driving results
Obsessive about delivering excellent customer experiences
Data-informed but instinctive thinker
able to combine analytics with creative decision-making
Strong analytical skills and experience tracking and optimising performance
Excellent interpersonal skills and ability to persuasively present ideas

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Head of E-commerce

Job Description

Job Responsibility

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