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This is a chance to lead and define the RSA’s digital presence and purpose: growing reach, deepening engagement, and helping to connect more people with “the home of ideas”. You’ll be a key member of the RSA leadership team at an exciting and crucial moment; you’ll grow and inspire a diverse global Fellowship community, and the RSA brand itself. You’ll lead a team spearheading all things digital, developing a fantastic website and brilliant digital activity that raises the RSA’s profile and influence, shows its vision, and brings more Fellows (members) into the fold.
Job Responsibility:
Develop and deliver a digital strategy that supports our goals and values
Deliver digital activity to grow awareness, engagement, and ultimately increase Fellowship
Lead, inspire, and develop a cross-functional digital team
Oversee continuous improvement of the website
Manage creation of inspiring content
Lead digital marketing across paid, organic, and email channels
Champion accessibility and innovation
Act as a thought leader
Collaborate closely with creative, events and Fellowship teams
Use data and insight to continuously analyse and evolve our digital activity
Define performance targets and KPIs for digital activity
Requirements:
Proven experience leading digital marketing, content, and websites
Track record of running digital campaigns and overseeing social media channels
Strong understanding of website management, UX, and digital design
Experience using analytics tools to track and report on digital performance
Excellent communication, writing, and stakeholder management skills
Experience managing budgets, agencies, or freelancers
Experience with a charity or purpose-led organisation preferable
Nice to have:
Experience with a charity or purpose-led organisation