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If you’re a growth-driven leader who lives and breathes performance marketing, join us as Easygo’s Head of Digital and lead the strategy powering our global customer growth! Shape and execute digital strategies that attract, engage, and retain millions of players worldwide. You’ll lead the full digital growth function—from paid acquisition to lifecycle marketing—while partnering closely with Product, Data, and Brand teams to drive measurable impact. This is a high-visibility role with the autonomy and resources to experiment, optimise, and scale across markets.
Job Responsibility:
Build and own our full-funnel digital growth strategy across acquisition, retention, lifecycle, and referral programs
Lead and coach a high-performing team of Paid Media Leads and digital specialists
Translate business goals into performance marketing targets and channel-specific roadmaps
Partner with the CMO and Marketing Leadership to align growth initiatives with broader brand and product strategies
Oversee all paid acquisition channels (Meta, Google, TikTok, Programmatic, Affiliates) with strict focus on ROI and scale
Own budget allocation, forecasting, and optimisation across CAC, LTV, and other performance metrics
Support Paid Media Leads in campaign planning, creative development, audience testing, and optimisation frameworks
Foster a culture of input-metric focus, experimentation, and continuous improvement
Define, track, and report KPIs across acquisition, retention, and conversion funnels
Partner with Data and Product teams to analyse user behaviour, campaign performance, and cohort trends
Identify bottlenecks and growth opportunities, and champion a structured test-and-learn mindset
Present strategic insights and recommendations to the CMO and Executive Team
Collaborate with CRM and Product Marketing to drive user engagement and retention via email, push, SMS, and in-app campaigns
Develop segmentation strategies and personalised journeys to increase LTV and reduce churn
Identify new marketing channels, partnerships, and market-entry opportunities
Lead go-to-market planning for new regions or product launches, in partnership with Marketing, Product, and Commercial teams
Requirements:
10+ years’ experience in Digital, Growth, or Performance Marketing within high-growth, fast-paced environments
Proven leadership experience managing and scaling high-performing digital teams
Deep expertise in paid media, lifecycle marketing, and performance-led growth analytics
Strong analytical capability with proficiency in tools such as Google Analytics, Mixpanel, Looker, etc.
Demonstrated ability to build and execute growth strategies with measurable revenue impact
Highly skilled in budget management, forecasting, and ROI optimisation
Clear communication style with the ability to influence stakeholders at all levels
Hands-on, strategic mindset with a bias for action and experimentation
Wagering industry experience is essential
Bachelor’s degree in Marketing, Business, Data Analytics or related field preferred
Nice to have:
Certifications in Digital Marketing, Analytics, or Performance Media
Experience launching new markets or managing international growth
Strong technical understanding of attribution modelling and measurement
Familiarity with cryptocurrency, sports, or gaming industries
Comfort working in complex regulatory environments
What we offer:
In-house baristas serving free coffee, fresh juices, and smoothies
Daily catered breakfast and regular company-wide events
Snack walls and fully stocked drink fridges on every floor
Modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator
Access to our Employee Assistance Program for you and your family
9,000+ courses via our Learning & Development platform
One paid volunteer day per year
Weekly Wednesday massages from professional therapists
Team budgets for lunches and celebrations
Social sports teams and Corporate Games participation
Easygo branded swag
Birthday and anniversary gift vouchers, plus prize draws
Company-wide talks with partners including Everton FC and Team Sauber
Office visits from major streamers and creators
Meet ambassadors like Alex Pereira and Israel Adesanya
Ballots for exclusive events including Formula 1, UFC, concerts, and more