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Head of Digital

easygo.io Logo

Easygo Gaming

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Location:
Australia , Melbourne

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

If you’re a growth-driven leader who lives and breathes performance marketing, join us as Easygo’s Head of Digital and lead the strategy powering our global customer growth! Shape and execute digital strategies that attract, engage, and retain millions of players worldwide. You’ll lead the full digital growth function—from paid acquisition to lifecycle marketing—while partnering closely with Product, Data, and Brand teams to drive measurable impact. This is a high-visibility role with the autonomy and resources to experiment, optimise, and scale across markets.

Job Responsibility:

  • Build and own our full-funnel digital growth strategy across acquisition, retention, lifecycle, and referral programs
  • Lead and coach a high-performing team of Paid Media Leads and digital specialists
  • Translate business goals into performance marketing targets and channel-specific roadmaps
  • Partner with the CMO and Marketing Leadership to align growth initiatives with broader brand and product strategies
  • Oversee all paid acquisition channels (Meta, Google, TikTok, Programmatic, Affiliates) with strict focus on ROI and scale
  • Own budget allocation, forecasting, and optimisation across CAC, LTV, and other performance metrics
  • Support Paid Media Leads in campaign planning, creative development, audience testing, and optimisation frameworks
  • Foster a culture of input-metric focus, experimentation, and continuous improvement
  • Define, track, and report KPIs across acquisition, retention, and conversion funnels
  • Partner with Data and Product teams to analyse user behaviour, campaign performance, and cohort trends
  • Identify bottlenecks and growth opportunities, and champion a structured test-and-learn mindset
  • Present strategic insights and recommendations to the CMO and Executive Team
  • Collaborate with CRM and Product Marketing to drive user engagement and retention via email, push, SMS, and in-app campaigns
  • Develop segmentation strategies and personalised journeys to increase LTV and reduce churn
  • Identify new marketing channels, partnerships, and market-entry opportunities
  • Lead go-to-market planning for new regions or product launches, in partnership with Marketing, Product, and Commercial teams

Requirements:

  • 10+ years’ experience in Digital, Growth, or Performance Marketing within high-growth, fast-paced environments
  • Proven leadership experience managing and scaling high-performing digital teams
  • Deep expertise in paid media, lifecycle marketing, and performance-led growth analytics
  • Strong analytical capability with proficiency in tools such as Google Analytics, Mixpanel, Looker, etc.
  • Demonstrated ability to build and execute growth strategies with measurable revenue impact
  • Highly skilled in budget management, forecasting, and ROI optimisation
  • Clear communication style with the ability to influence stakeholders at all levels
  • Hands-on, strategic mindset with a bias for action and experimentation
  • Wagering industry experience is essential
  • Bachelor’s degree in Marketing, Business, Data Analytics or related field preferred

Nice to have:

  • Certifications in Digital Marketing, Analytics, or Performance Media
  • Experience launching new markets or managing international growth
  • Strong technical understanding of attribution modelling and measurement
  • Familiarity with cryptocurrency, sports, or gaming industries
  • Comfort working in complex regulatory environments
What we offer:
  • In-house baristas serving free coffee, fresh juices, and smoothies
  • Daily catered breakfast and regular company-wide events
  • Snack walls and fully stocked drink fridges on every floor
  • Modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator
  • Access to our Employee Assistance Program for you and your family
  • 9,000+ courses via our Learning & Development platform
  • One paid volunteer day per year
  • Weekly Wednesday massages from professional therapists
  • Team budgets for lunches and celebrations
  • Social sports teams and Corporate Games participation
  • Easygo branded swag
  • Birthday and anniversary gift vouchers, plus prize draws
  • Company-wide talks with partners including Everton FC and Team Sauber
  • Office visits from major streamers and creators
  • Meet ambassadors like Alex Pereira and Israel Adesanya
  • Ballots for exclusive events including Formula 1, UFC, concerts, and more

Additional Information:

Job Posted:
January 11, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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