Head of Digital Strategy & Execution, Wealth Marketing, Citi

Citi

Location:
United States, New York

Category:
-

Contract Type:
Not provided

Salary:

170000.00 - 300000.00 USD / Year

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Job Description:

We are seeking a digitally fluent, strategically minded leader to serve as Global Head of Digital Strategy & Execution for Citi Wealth. This individual will define and lead the future of how Citi Wealth shows up across all digital channels — from .com to advisor platforms, social media to email automation — ensuring a seamless, impactful, and differentiated digital experience for both clients and advisors across the full wealth continuum.

Job Responsibility:

Develop and lead Citi Wealth's global digital marketing strategy, spanning client and advisor-facing platforms across the full wealth continuum
Define and operationalize a global digital roadmap across .com, intranet, social, email, content management, and advisor platforms
Build digital governance models to ensure brand consistency, regulatory compliance, and strategic alignment across business units and markets
Oversee the implementation and optimization of digital marketing platforms and tools — including CMS, marketing automation, personalization, and analytics
Partner with product, design, and engineering teams to improve UX and UI across digital journeys — ensuring our platforms reflect our brand and client promise
Lead digital performance measurement and reporting frameworks to track KPIs, optimize campaigns, and inform executive decision-making
Drive the integration of digital marketing into global campaign planning and execution — ensuring cross-channel alignment and activation
Serve as a thought partner to regional marketing leads, helping elevate digital maturity and capability across the global organization
Build and manage a small team of digital specialists
oversee agency partners and digital vendors as needed
Represent digital marketing at the highest levels — including senior leadership, compliance, risk, and product partners
Appropriately assess risk when business decisions are made

Requirements:

15+ years of experience
Experience leading digital marketing strategy, execution, and operations within a large, global, matrixed organization — ideally in financial services or a digitally advanced industry
Experience developing and executing marketing strategies
Proven track record of leading complex digital transformation projects and embedding digital within enterprise marketing functions
Experience managing multi-platform ecosystems (.com, intranet, social, email, CMS, martech)
Strong understanding of UX/UI, content strategy, personalization, and web performance metrics
Hands-on experience with enterprise marketing platforms and tools (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics)
Demonstrated ability to influence senior stakeholders, drive cross-functional alignment, and lead through ambiguity
Bachelor's/University degree, Master's degree preferred

Nice to have:

Digitally fluent with strategic vision and operational precision
Confident leader who can drive transformation and bring teams along the journey
Excellent communicator and cross-functional collaborator
Performance-driven and highly analytical
Comfortable working across time zones, cultures, and hierarchies
Curious, future-focused, and constantly scanning for innovation

What we offer:

Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages including vacation, sick leave, and paid holidays
Discretionary and formulaic incentive and retention awards

Additional Information:

Job Posted:
October 28, 2025

Expiration:
November 03, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Head of Digital Strategy & Execution, Wealth Marketing