Head of Digital Platforms and AI Marketing Transformation, Director Job at Citi (Dublin)

Job Description

We are seeking a visionary and strategic leader to join the Brand, Innovation, and Content team in Marketing & Content as the Digital Platforms & AI Transformation Lead. The successful candidate will lead a dynamic team responsible for two core pillars: the foundational excellence of our digital platforms ensuring teams are leveraging best practices, and the strategic leadership of vertical AI transformation in partnership with tech teams. This role requires a blend of deep technical understanding, strategic foresight, and strong leadership.

Job Responsibility

Define, implement, and enforce infrastructure best practices for stability, scalability, performance, and security in partnership with our Technology organization for public-facing marketing-owned sites
Design, own, and drive a comprehensive Vertical AI transformation roadmap specifically for the Marketing & Content organization
Identify and lead the strategy for integrating critical vertical Marketing AI tooling to enhance content creation, personalization, campaign optimization, and audience insights
Determine the optimal solutions for the group by evaluating trade-offs and opportunities across various approaches
Drive the full lifecycle of AI implementation, from initial integration and optimization to ongoing performance measurement
Establish a robust framework to measure the business impact and ROI of all AI initiatives and report on progress to senior stakeholders
Foster a culture of innovation, continuous learning, and collaboration within the team and across the broader marketing organization
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

Requirements

experience in digital marketing, digital product management, or marketing technology, preferably within a large, global, and regulated industry such as financial services
Proven track record of leading cross-functional teams and driving large-scale digital transformation projects from conception to completion
Deep experience with enterprise-level Content Management Systems (CMS)
Strong understanding of modern web architecture, infrastructure best practices, and the modern and evolving digital marketing technology ecosystem
Demonstrable experience in developing and implementing strategies involving AI, machine learning, or advanced data analytics
A deep understanding of the current AI landscape, particularly Generative AI and its practical applications and opportunities in marketing
Exceptional ability to think strategically, translate complex business needs into a clear technical and operational roadmap, and communicate that vision to all levels of the organization
Proven ability to manage complex projects, vendors, and POCs in a fast-paced environment
Outstanding communication and interpersonal skills, with a proven ability to influence and build consensus among a wide range of stakeholders, including technology, data science, product, legal, and marketing teams
Bachelor's/University degree, Master's degree preferred and managerial experience

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Head of Digital Platforms and AI Marketing Transformation, Director

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