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The Head of Digital Marketing will lead the evolution of our digital ecosystem, customer experience, and digital demand generation. This role is responsible for transforming our website and social platforms, owning marketing automation and the digital technology stack, enabling digital sales tools, and creating a holistic, data-driven view of the customer journey.
Job Responsibility:
Evolution of the .com Experience & User Experience
Building Our Social Media Platforms & Engagement including third party advertising platforms
Ownership of Marketing Automation & CRM
Development of Digital Sales Tools
Optimisation of Content & User Experiences
Building a Holistic View of the Customer Journey
Requirements:
Senior digital marketing leadership experience
Strong expertise in UX, marketing automation, social, and analytics
Commercial, analytical, and stakeholder leadership capability
Nice to have:
Experience in complex or regulated environments
Experience leading digital transformation initiatives