Head of Digital Marketing Job at Troika Recruitment (London)

Job Description

Our client is one of the UK’s most exciting luxury lifestyle brands. Built around a highly engaged membership proposition, the business has developed a loyal customer base, a distinctive brand identity and ambitious expansion plans. Combining hospitality, community, wellbeing and lifestyle, they have created an experience-led proposition that continues to resonate with an increasingly discerning audience. With multiple new locations planned over the coming years and significant investment behind the growth strategy, the business is entering an exciting new phase of its evolution. The marketing team is evolving alongside that growth and they are now looking for a Head of Digital Marketing to play a key role in shaping how the brand acquires customers, builds awareness and scales for the future.

Job Responsibility

Own customer acquisition strategy and performance across all digital channels
Manage a significant paid media budget across Meta, Google and emerging platforms
Drive website optimisation, customer journey improvements and conversion rate growth
Develop reporting, attribution and measurement frameworks to support commercial decision making
Identify new growth opportunities, channels, partnerships and acquisition strategies
Work closely with agencies and external partners whilst helping shape the future delivery model
Support the successful launch of multiple new sites and locations over the coming years
Collaborate with Membership, Commercial, Operations and Finance teams to align marketing activity with wider business objectives
Help shape the future customer lifecycle, from acquisition through to retention and advocacy

Requirements

You have personally owned meaningful acquisition budgets and understand how to drive sustainable growth through paid media, customer journeys and conversion optimisation
You look beyond channels and campaigns. You understand how businesses grow, enjoy identifying opportunities and naturally think about how marketing can drive commercial performance
Have experience scaling customer acquisition programmes
Understand Meta and Google advertising in depth
Have experience improving website performance and conversion rates
Are naturally curious and constantly looking for new growth opportunities
Enjoy operating in fast-moving environments with a high degree of autonomy
Can switch comfortably between strategic thinking and hands-on execution
Enjoy being hands-on and close to delivery rather than operating purely through agencies and third parties
Bring exposure to CRM, customer lifecycle marketing or membership businesses
Understand how to grow a premium brand without compromising brand positioning
Want genuine ownership rather than being one small cog in a large corporate machine
Have the confidence to challenge assumptions and bring fresh ideas to the table

Nice to have

Exposure to CRM, customer lifecycle marketing or membership businesses
Understanding how to grow a premium brand without compromising brand positioning

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Head of Digital Marketing

Job Description

Job Responsibility

Requirements

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