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Head of Digital Marketing

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Waystone Governance Ltd.

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Location:
Ireland , Dublin

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Category:
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Salary:

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Job Description:

The Head of Digital Marketing will lead the evolution of our digital ecosystem, customer experience, and digital demand generation. This role is responsible for transforming our website and social platforms, owning marketing automation and the digital technology stack, enabling digital sales tools, and creating a holistic, data-driven view of the customer journey. Operating at a senior leadership level, the role will ensure digital marketing drives measurable commercial impact while delivering best-in-class, customer-centric experiences.

Job Responsibility:

  • Lead the evolution of our digital ecosystem, customer experience, and digital demand generation
  • Transform our website and social platforms
  • Own marketing automation and the digital technology stack
  • Enable digital sales tools
  • Create a holistic, data-driven view of the customer journey
  • Own the strategic evolution of the company website
  • Lead improvements to UX, accessibility, performance, and conversion
  • Optimise digital journeys through insight and testing
  • Define and lead social media strategy across priority platforms
  • Drive engagement, reach, and relevance across organic and paid social
  • Build digital advertising platforms
  • Optimize our SEO, AEO and PPC marketing plans
  • Manage advertising budgets to cost per lead / lead volume / opportunity goals
  • Own marketing automation platforms end-to-end
  • Design and optimise lifecycle, nurture, and email journeys
  • Lead the creation of scalable digital sales enablement tools
  • Partner with Sales to improve effectiveness and adoption
  • Ensure digital content is aligned to audience needs
  • Drive continuous optimisation across all digital touchpoints
  • Create an end-to-end view of customer behaviour across digital channels
  • Provide insight, attribution, and reporting to senior stakeholders
  • Own digital contribution to revenue, pipeline, and customer lifetime value
  • Lead the digital marketing technology ecosystem and integrations
  • Drive responsible adoption of AI and automation
  • Champion privacy-first, consent-based digital marketing

Requirements:

  • Senior digital marketing leadership experience
  • Strong expertise in UX, marketing automation, social, and analytics
  • Commercial, analytical, and stakeholder leadership capability
  • Experience in complex or regulated environments
  • Experience leading digital transformation initiatives

Nice to have:

  • Experience in complex or regulated environments
  • Experience leading digital transformation initiatives

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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