Head of Digital Marketing Job at Goldfish Swim School

Head of Digital Marketing

Goldfish Swim School

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Head of Digital Marketing owns the digital growth engine for Goldfish Swim School Franchising. This role leads digital strategy, performance marketing, data and analytics, and lifecycle optimization across a growing franchise system. This leader is both strategic and hands-on, capable of diving into data, challenging assumptions, optimizing performance, and translating insights into clear, actionable stories for leadership and franchisees. The role partners closely with internal teams and agency partners to drive scalable growth, efficiency, and trust in our digital marketing investments.

Job Responsibility:

Lead the digital marketing strategy across paid media, website, SEO, CRM, and lifecycle channels to drive qualified lead generation and enrollment growth
Define the role of each digital channel across the customer journey, ensuring cohesive execution from awareness through conversion and retention
Partner with Marketing Leadership to align digital investment strategy to business goals and franchise growth objectives
Lead and develop the internal digital marketing team, providing clear priorities, accountability, and direction
Foster a high-performance team culture grounded in data, testing, and continuous improvement
Ensure the team has the tools, processes, and clarity needed to execute effectively and consistently
Serve as the senior owner of external digital agency relationships
Set clear expectations for performance, optimization cadence, service quality, and innovation
Review and approve agency recommendations, ensuring initiatives are measurable, cost-effective, and aligned with brand and franchisee needs
Hold partners accountable to benchmarks, timelines, and results
Evaluate digital initiatives and associated costs to ensure marketing investments deliver value and scale efficiently
Establish benchmarks and success metrics across awareness, lead generation, conversion, and lifecycle performance
Lead testing and optimization efforts to improve lead quality, conversion rates, and funnel efficiency
Own digital performance data and insights, with the ability to directly access, analyze, and interpret data
Work within the marketing data warehouse to connect data across CRM, website, paid media, automation platforms, and operational systems
Improve data integrity, reporting structures, and measurement frameworks over time
Translate insights into actionable recommendations that drive better decision-making
Lead lifecycle marketing strategy across email and SMS automation
Optimize segmentation, personalization, and automated journeys to improve engagement, conversion, retention, and reactivation
Ensure automation programs are evaluated regularly and improved based on performance data
Oversee ongoing website optimization to improve user experience, SEO, accessibility, and conversion
Partner with internal teams and vendors to enhance UX/UI, site architecture, and content effectiveness
Use customer behavior data and testing insights to inform CX improvements
Stay at the forefront of digital marketing innovation, including AI-driven tools, advanced analytics, and emerging platforms
Identify and pilot new technologies or approaches that improve performance, efficiency, or customer experience
Bring forward thoughtful recommendations to evolve digital marketing capabilities over time
Act as the data storyteller for digital marketing, distilling complex performance data into clear, compelling narratives
Translate insights into franchisee-friendly language that builds trust, understanding, and adoption
Present confidently in franchise meetings, leadership forums, and internal reviews
Partner with Franchise Support and Operations to ensure insights drive better local execution

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or related field
advanced degree preferred
8+ years of experience in digital, performance, or growth marketing leadership roles
Proven experience leading digital teams and managing agency partners, preferably within a franchise or multi-location environment
Strong background in marketing analytics, data interpretation, and performance measurement
Hands-on experience with CRM, marketing automation, paid media platforms, analytics tools, and website optimization
Experience improving UX/UI, SEO strategy, and digital conversion performance
Demonstrated ability to evaluate initiatives based on cost, performance, scalability, and impact
Deep interest in digital innovation, AI applications, and emerging marketing technologies
Proficiency in Google Workspace
experience with Asana and Mac-based environments preferred
Exceptional written and verbal communication skills, with the ability to explain complex concepts clearly to non-technical audiences

What we offer:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Flexible work from home options available
Paid training, certifications and ongoing support
Flexible Schedules
Convenient schedules
Value Diversity & Inclusion
High fives, dance and have some serious fun while doing some serious work

Additional Information:

Job Posted:
February 13, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

Goldfish Swim School - All Job Offers

Job Link Share:

Head of Digital Marketing

Goldfish Swim School

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 13, 2026

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