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Lead the transformation of our customer acquisition and lifecycle management capabilities. You'll build and scale our digital marketing engine and customer success function from the ground up, driving measurable growth across our diverse product portfolio. This is a performance-driven role with clear metrics and accountability for business outcomes.
Job Responsibility
Define and own the positioning, messaging, and go-to-market strategy for each product in the portfolio, ensuring alignment with specific customer segments rather than a generic approach, in close collaboration with Product Management
Translate product capabilities into commercial value propositions that sales and CS can actually use
Own competitive intelligence and market positioning on an ongoing basis
Build and manage a multi-channel demand generation strategy, paid, SEO, email, content, and events, that consistently delivers qualified pipeline
Implement and optimise marketing automation and CRM integration to support lead scoring, nurturing, and conversion
Own campaign performance, not just activity, but results: MQLs, CPL, pipeline contribution
Take commercial ownership of the Customer Success function, retention, onboarding, adoption, and expansion across the client base
Build the frameworks and processes for a CS function that scales, health scoring, renewal management, proactive engagement
Own the marketing and CS KPI framework, define the metrics, build the dashboards, report to the MD with clarity and honesty
Make decisions based on data, not instinct alone. Optimise continuously. Own and deliver against aggressive targets for marketing and customer success KPIs
Lead and coordinate a fully outsourced execution model, managing external agencies for creative, web, paid media, SEO, and content production. You set the brief
agencies deliver
Requirements
2–5 years of experience in B2B marketing, with at least 1 year in a leadership or ownership role, in-house, not agency
Demonstrated track record of building demand generation engines with measurable results, pipeline, CAC, conversion rates. Not just managing campaigns
Experience owning GTM strategy for a SaaS product, not just executing it
Comfortable working in a lean environment where you build before you delegate
Commercially oriented, you think in CAC, LTV, ARR, churn, and pipeline, not impressions and clicks
Hands-on with marketing automation and CRM platforms
Able to brief, manage, and hold accountable external agencies without micromanaging
Data-driven decision maker who can also write a compelling brief or a sharp value proposition
What we offer
Opportunity to build and scale critical functions with significant business impact
Autonomy to implement modern marketing and customer success best practices
Established customer base and proven products as foundation
Additional Performance-based compensation with significant variable component tied to measurable results
Collaborative environment with supportive executive team
European scope with potential for international impact
Career progression opportunities in growing organization
A company laptop for business use
Business Expenses
Annual leave entitlement aligned to the location-based, with gradual progression up to a maximum of 30 days, in line with completed years of service