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Info Technology Supply Ltd. Logo Info Technology Supply Ltd. · -

Head of Digital Marketing & SaaS Growth

Spain, Madrid · Job Posted May 27, 2026
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Job Description

About ITS Info Technology Supply Ltd (ITS) is a well-established software company with a diverse portfolio spanning cloud-based solutions, on-premise software, and professional services. After 30+ years of success, we're expanding our digital marketing capabilities to drive volume growth in our transactional products while supporting our consultative sales for enterprise solutions. The Opportunity Lead the transformation of our customer acquisition and lifecycle management capabilities. You'll build and scale our digital marketing engine and customer success function from the ground up, driving measurable growth across our diverse product portfolio. This is a performance-driven role with clear metrics and accountability for business outcomes.

Job Responsibility

  • Define and own the positioning, messaging, and go-to-market strategy for each product in the portfolio
  • Translate product capabilities into commercial value propositions
  • Own competitive intelligence and market positioning on an ongoing basis
  • Build and manage a multi-channel demand generation strategy
  • Implement and optimise marketing automation and CRM integration
  • Own campaign performance
  • Take commercial ownership of the Customer Success function
  • Build the frameworks and processes for a CS function that scales
  • Own the marketing and CS KPI framework
  • Make decisions based on data
  • Lead and coordinate a fully outsourced execution model

Requirements

  • 2–5 years of experience in B2B marketing, with at least 1 year in a leadership or ownership role, in-house, not agency
  • Demonstrated track record of building demand generation engines with measurable results, pipeline, CAC, conversion rates
  • Experience owning GTM strategy for a SaaS product, not just executing it
  • Comfortable working in a lean environment where you build before you delegate
  • Commercially oriented, you think in CAC, LTV, ARR, churn, and pipeline, not impressions and clicks
  • Hands-on with marketing automation and CRM platforms
  • Able to brief, manage, and hold accountable external agencies without micromanaging
  • Data-driven decision maker who can also write a compelling brief or a sharp value proposition

What we offer

  • Opportunity to build and scale critical functions with significant business impact
  • Autonomy to implement modern marketing and customer success best practices
  • Established customer base and proven products as foundation
  • Additional Performance-based compensation with significant variable component tied to measurable results
  • Collaborative environment with supportive executive team
  • European scope with potential for international impact
  • Career progression opportunities in growing organization
  • A company laptop for business use
  • Business Expenses
  • Annual leave entitlement aligned to the location-based, with gradual progression up to a maximum of 30 days, in line with completed years of service
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