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Lead the transformation of our customer acquisition and lifecycle management capabilities. You'll build and scale our digital marketing engine and customer success function from the ground up, driving measurable growth across our diverse product portfolio. This is a performance-driven role with clear metrics and accountability for business outcomes.
Job Responsibility:
Build and scale comprehensive digital marketing strategy generating measurable pipeline across transactional product portfolio
Implement and optimize marketing automation platform with demonstrated expertise in CRMs
Develop and execute high-volume lead generation campaigns with proven conversion optimization methodologies
Create and manage performance marketing framework with rigorous ROI tracking and attribution modeling
Generate consistent flow of marketing qualified leads (MQLs) with defined lead scoring and qualification criteria
Build thought leadership programs and content engines that drive inbound demand
Manage marketing technology stack integration with CRM and sales tools
Establish and scale customer success function with proven methodologies from previous experience
Implement customer health scoring systems and proactive engagement frameworks
Build onboarding, adoption, and expansion programs that drive measurable retention and revenue growth
Develop customer segmentation strategies and tailored success programs by segment
Create scalable customer training, certification, and community programs
Design and implement voice-of-customer programs feeding product roadmap prioritization
Own and deliver against aggressive targets for marketing and customer success KPIs
Implement comprehensive analytics infrastructure tracking full customer lifecycle metrics
Provide data-driven insights on campaign performance, customer behavior, and growth opportunities
Forecast pipeline generation and customer retention with accuracy
Establish dashboards and reporting cadence for executive leadership
Continuously optimize programs based on performance data and market feedback
Recruit, build and lead high-performing teams across customer acquisition, customer success, and marketing operations (5+ direct and indirect reports)
Establish team processes, workflows, and performance management systems
Develop talent through coaching, mentoring, and career development planning
Create culture of accountability, experimentation, and continuous improvement
Manage team budgets and resource allocation to maximize ROI
Partner closely with Sales Director ensuring seamless lead handoff and sales enablement
Collaborate with Product Development on roadmap prioritization based on customer insights and market opportunities
Work with Channel teams on partner enablement for digital lead generation
Coordinate with Finance on revenue forecasting and budget management
Requirements:
7-10 years progressive experience in B2B software marketing with demonstrated career progression to leadership roles
Minimum 3 years leading teams of 5+ people across marketing and customer success functions
Proven track record building and scaling digital demand generation engines with documented results (pipeline generation, lead volume, conversion rates)
Demonstrated expertise in marketing automation platforms (HubSpot, Marketo, Pardot) including hands-on implementation and optimization experience
Direct experience establishing and scaling customer success functions including team building, process design, and metrics definition
Experience managing diverse software portfolios with both transactional and consultative products
Deep proficiency in SaaS and subscription business metrics: CAC, LTV, CAC:LTV ratios, payback period, MRR, ARR, churn, expansion revenue, NPS
Expertise in performance marketing: paid search, paid social, display, retargeting with proven conversion optimization experience
Strong analytical capabilities: SQL preferred, proficiency with BI tools, A/B testing methodologies, statistical analysis
Knowledge of product-led growth strategies and self-service customer journeys
Experience with customer health scoring and predictive analytics for retention
B2B software experience with understanding of different business models (subscription, perpetual license, services)
Experience in education, legal, corporate, or document management sectors strongly preferred
Understanding of European markets and multi-country marketing operations
Familiarity with channel partner enablement and indirect sales models
Demonstrated ability to build and develop high-performing teams with clear talent development track record
Strong executive communication skills with experience presenting to senior leadership and board level
Proven change management experience transforming traditional marketing functions
Bachelor’s degree in marketing, Business, or Technology
MBA highly desirable
Nice to have:
Proven transformation experience leading marketing evolution in traditional software companies transitioning business models
Documented track record of building scalable marketing engines that consistently deliver pipeline and revenue growth
Experience building customer success functions from scratch with measurable improvements in retention and expansion
Strong bias toward data-driven decision making with ability to balance analytics with creative marketing execution
Entrepreneurial mindset with ability to operate in ambiguous environments and build capabilities with limited initial resources
Track record managing budgets £500K+ with demonstrated ROI and accountability
Experience working in matrix organizations with ability to influence without direct authority
What we offer:
A company laptop for business use
Business Expenses
Annual leave entitlement will be aligned to the location/region, with gradual progression up to a maximum of 30 days, in line with completed years of service
Opportunity to build and scale critical functions with significant business impact
Autonomy to implement modern marketing and customer success best practices
Established customer base and proven products as foundation
Performance-based compensation with significant variable component tied to measurable results
Collaborative environment with supportive executive team
European scope with potential for international impact
Career progression opportunities in growing organization