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Head of Digital Marketing and CRM

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Joseph Joseph

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

At Joseph Joseph we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major retailers and independent specialty stores worldwide as well as our rapidly growing ecommerce channel. D2C is a strategic priority for the business & we are looking for an experienced & passionate head of digital & CRM to join our growing team. In this role, you’ll be responsible for developing a digital brand & performance marketing strategy to drive new customer acquisition across our key global regions (UK, US, Europe & Australia). You’ll also take ownership of our customer retention program, developing effective strategies to reduce customer churn, & increase CLTV. You’ll manage a small team of digital/CRM marketeers & partner agencies across the full marketing mix, working closely with our eCommerce and creative teams. This is a fantastic opportunity for an experienced hands-on marketeer to help scale our D2C business.

Job Responsibility:

  • Develop, in partnership with the eCommerce director, an effective new customer acquisition strategy
  • Oversee the development and optimisation of campaigns and channel strategy across SEO, SEM, Social, email, website, paid digital and all other relevant channels
  • Work with the digital design team to develop effective creative assets to support the above strategy ensuring continuous feedback & optimisation
  • Implement experimentation programme and learning agenda on all digital marketing activities to improve optimisation and ROI by channel
  • Manage relevant third-party agency relationships (Media, SEO, affiliate, ESP)
  • Manage the digital marketing budget and deliver ROAS/CPA’s to agreed budgeted targets
  • Analysing & report performance on a weekly/monthly/quarterly basis
  • Develop an effective retention strategy to increase customer retention & CLV
  • Lead, inspire & manage a digital & CRM team of two

Requirements:

  • Demonstrated experience in digital marketing and CRM within a direct-to-consumer (D2C) environment
  • Strong analytical capability, with the ability to translate data into clear, actionable insights
  • A strategic mindset combined with a hands-on, results-driven approach
  • Proven ability to build strong networks, with excellent communication and presentation skills
  • Collaborative team player with a confident, engaging, and personable style
  • UK and international experience is desirable but not essential
What we offer:
  • Competitive salary and holiday allowance
  • Company performance related bonus
  • A pension contribution
  • An exclusive staff discount
  • Hybrid working – 3 days a week in the office, 2 from home with flex start/finish times
  • External private employee wellbeing support
  • Access to Perkbox
  • Season-ticket travel loan
  • Cycle to work scheme
  • Holiday trading (buy/sell) and extra holiday days for long service

Additional Information:

Job Posted:
January 10, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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