CrawlJobs Logo

Head of Digital - Luxury

blu-digital.co.uk Logo

Blu Digital

Location Icon

Location:
United Kingdom , London

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

80000.00 GBP / Year

Job Description:

Our client, a luxury group, is looking for a Head of Digital to join the team in London and build up the Digital function.

Job Responsibility:

  • Develop the Social Media Team
  • Set strategy and build the team

Requirements:

  • Management experience
  • Experience delivering engaging content and building strategy within Influencer Marketing
  • Experience leading on other digital channels such as websites, emails, SEO and PPC
  • Proactive in nature
  • Ability to manage content plans based on reporting and insight
  • Demonstrable experience of building a function

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Head of Digital - Luxury

Head of Marketing - Luxury Retail - Bookstore

Are you a dynamic and creative marketing professional with a passion for literat...
Location
Location
United Kingdom , London
Salary
Salary:
70000.00 - 90000.00 GBP / Year
https://www.office-angels.com Logo
Office Angels
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience managing multi-channel marketing campaigns in a fast-paced environment
  • A practical, hands-on approach to marketing operations
  • Proven branding experience within luxury retail, with a track record of building strong brand identities
  • Excellent communication skills and the ability to work collaboratively across departments and with senior management
  • Experience managing B2C outreach, events, and promotional activities
  • Proven experience in engaging and managing agencies
  • A knowledge of the Office suite and familiarity with CRM databases. Experience with a project management software is a significant plus
  • An understanding of luxury market demographics and ability to research this
  • Proven team leadership experience, ideally with 5+ years in a managerial role
Job Responsibility
Job Responsibility
  • Manage and mentor the marketing team, refining its structure to support ongoing company growth. Lead and drive forward strategic initiatives while ensuring smooth day-to-day operations. First and foremost, foster a strong, collaborative team environment to meet both short-term objectives and long-term goals
  • Shape and evolve the brand across all channels, from print and digital to in-store and event marketing
  • Create campaigns that align with key themes (whether seasonal, based on landmark books or collections, or topical)
  • Lead annual marketing schedules for catalogue launches, seasonal promotions and advertising campaigns
  • Oversee the creation of our Christmas gift lists and seasonal in-store marketing
  • Propose and run events in our stores and online, in collaboration with our sales and content team
  • Pitch and execute fresh, innovative marketing ideas that will help grow the retail share
  • Communicate with the marketing/digital teams to ensure all content aligns with the high standards of the brand's reputation for accuracy and quality
What we offer
What we offer
  • 21 days' annual leave plus bank holiday, holiday purchase scheme, staff parties, employee assistance programme, 7% employer pension contribution via a salary exchange scheme (subject to the employee making their contribution of 3%), season ticket loan, Cyclescheme, enhanced sick pay, enhanced maternity pay, enhanced paternity leave and pay, virtual GP access, seasonal flu jab voucher
  • Fulltime
Read More
Arrow Right

Head of Marketing - Luxury Rare Bookstore

Are you a dynamic and creative marketing professional with a passion for literat...
Location
Location
United Kingdom , London
Salary
Salary:
70000.00 - 90000.00 GBP / Year
https://www.office-angels.com Logo
Office Angels
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience managing multi-channel marketing campaigns in fast-paced environments
  • Strong branding expertise, especially within luxury retail
  • Exceptional communication skills and a collaborative spirit
  • Experience in B2C outreach, events, and promotional activities
  • Team leadership experience with 5+ years in a managerial role
Job Responsibility
Job Responsibility
  • Manage and mentor a talented marketing team, driving strategic initiatives while ensuring smooth daily operations
  • Evolve our brand across all channels-print, digital, in-store, and events
  • Create compelling campaigns aligned with seasonal themes and landmark collections
  • Propose and execute innovative marketing ideas to enhance our retail presence
  • Collaborate closely with sales and content teams for successful campaigns
What we offer
What we offer
  • 21 days annual leave + bank holidays
  • Holiday purchase scheme
  • Staff parties
  • Employee assistance programme
  • 7% employer pension contribution
  • Season ticket loan and Cyclescheme
  • Enhanced sick, maternity, and paternity pay
  • Fulltime
Read More
Arrow Right

Performance Marketing & Insights Lead

Vivienne Westwood are seeking a highly analytical and technically skilled Perfor...
Location
Location
United Kingdom , Battersea
Salary
Salary:
38000.00 - 42000.00 GBP / Year
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years’ hands-on experience in performance marketing and analytics, ideally within luxury fashion or retail
  • Hands-on expertise in Google Ads, Meta Ads Manager (essential), Google Shopping, and affiliate marketing platforms
  • Strong knowledge of GA4, attribution models, event tracking, and e-commerce KPIs
  • Advanced skills in Looker Studio and Excel (report automation, advanced formulas, and pivoting,etc.)
  • Experience with feed management and shopping campaigns optimisation
  • Analytical mindset with strong numerical ability and attention to detail
  • Excellent communication and collaboration skills, able to present insights clearly to both technical and non-technical audiences
  • Proactive, commercially aware, and passionate about digital innovation
  • Confident using analytics and reporting tools independently, without relying solely on agency support
  • Ability to validate tracking, assess data accuracy, and build performance dashboards from scratch
Job Responsibility
Job Responsibility
  • Lead and manage agencies in optimising Google Ads, Shopping, Display, and Paid Social campaigns to maximise ROAS and reduce CAC
  • Refine targeting, bidding strategies, and budgets in collaboration with the Head of Digital
  • Act as the primary contact for day-to-day communication with agencies, ensuring outputs align with business objectives and brand positioning
  • Provide clear briefs and KPIs, evaluate agency performance, and identify areas for improvement
  • Oversee product feed optimisation, ensuring data accuracy and alignment with seasonal priorities, marketing lunches and product availability
  • Partner cross-functionally with creative, merchandising/e-commerce teams to ensure campaigns align with key collections, launches and products availability
  • Be able to run and report on paid social campaigns in-house when required
  • Collaborate with agencies but maintain independent oversight of campaign performance, ensuring transparency, accuracy, and consistency of reporting and optimisations
  • Supporting the digital marketing team across affiliate marketing campaigns
  • Monitor and evaluate performance across all channels using GA4, Meta, Google Ads, and other analytics tools
What we offer
What we offer
  • Staff discounts
  • Training
  • Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
  • Cycle to work scheme
  • Generous annual leave allowance
  • Pension Scheme
  • Perkbox membership: access to a wide range of perks, discounts, and wellness resources
  • Opportunity to develop new skills and progress in your career
  • Opportunity to work for a company that cares and believes in its people and the environment
  • Fulltime
Read More
Arrow Right

Head of Ecommerce and Operations

My client is an industry-leading company operating in the luxury goods sector, c...
Location
Location
United Kingdom , Birmingham
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • wealth of experience in senior e-commerce roles
  • experience within luxury retail, jewellery, or high-value goods sectors
  • expertise in digital platforms and operational logistics
  • ability to analyse data and drive e-commerce strategy
  • visionary leader
  • thrives in a fast-paced environment
  • prioritises customer-centricity
  • committed to continuous improvement
Job Responsibility
Job Responsibility
  • scaling the brands online presence
  • optimising operational efficiency
  • strategic leadership in both online and offline trading
  • overseeing critical operational functions such as inventory management, logistics, and customer service
  • lead the charge in driving commercial strategy for two online jewellery brands and a physical retail store
  • ensuring alignment with company goals while delivering growth and profitability
Read More
Arrow Right

Global Social Media Manager

Reporting to the Global Head of Social we have formed a new role in our team for...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
elemis.com Logo
ELEMIS
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strategic Thinker: strong understanding of commercial digital marketing and social media trends
  • Performance Analysis: Monitoring engagement metrics and analysing performance to optimize strategies and improve brand visibility. Highly numerate and versed in reporting analytics
  • Collaboration: Partnering with designers, copywriters, and multiple teams to ensure content aligns with business objectives
  • Tools knowledge: Beyond use of all social channels, experience using social media scheduling, social listening, community management and analytics tools, such as Emplifi and Dash Hudson and GA4
  • Strong level of creative writing skills essential with a high level of attention to detail
  • Industry intelligence: strong understanding of the luxury beauty and skincare landscape, informed on competitor activity, and takes inspiration from various sources
  • Collaboration: Approaches people and stakeholders with openness and transparency, gets buy-in by proactively building strong relationships with internal and external stakeholders, respects the impact of the departments work on other teams, and builds the credibility of the department
  • Leadership: Leads from the front to inspire and motivate the team, engages in coaching conversations to support team members, encourages ownership and accountability within the team and promotes a safe learning space for the team
  • Adaptability: Leans into change and uncertainty, navigates this with understanding, can manage the direction of others, reduces disruption
Job Responsibility
Job Responsibility
  • Work collaboratively with Global Head of Social, Influencer and PR managers, and the wider Global marketing team to develop brand, campaign and product social strategies
  • Action the Global social strategy with a focus on Instagram and TikTok, including social commerce opportunities, alongside the wider e-commerce and digital marketing teams
  • Execute social media content ideas, collaborating with the in-house Creative team, external agencies, content creators or producing content directly, to fulfil requirements for owned social content, including attending events and shoots. Practise effective communication and sharing amongst teams for further amplification of content
  • Identify and brief content creators when necessary for the creation of compelling social content for use across organic and paid social
  • Support sales channels by strategizing and executing bespoke social media campaigns to achieve their business objectives, with particular emphasis on QVC, Spa & Salon and Retail teams
  • Produce monthly and quarterly global reports for leadership, with clear actionable takeaways and recommendations for growth, as well as campaign wrap-ups
  • Share social media trends, best practices, platform updates and competitor activity cross-functionally
  • Work cross functionally with regional social media teams ensuring alignment and adherence across campaigns, content and overall approach
  • Work closely with the in-house social media creator to brief content
  • Manage and develop the Social Media Executive and work closely on briefing the Social Digital Designer with owned social creative requirements
What we offer
What we offer
  • Hybrid working model which means working any three days in our Baker Street (London) Head Office and two days working from home
  • Flexible working hours, which means core hours are between 10am - 4pm
  • Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
  • Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
  • Generous Holiday Allowance, increasing with length of service
  • Company Pension Scheme
  • Healthcare Cash Plan (with Dental)
  • Private Medical Insurance
  • Employee Assistance Programme for all Associates and their families
  • Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
  • Fulltime
Read More
Arrow Right

Senior Client Advisor

The Alexander McQueen Senior Client Advisor will be a passionate brand ambassado...
Location
Location
United States of America , Boston
Salary
Salary:
26.00 - 28.00 USD / Hour
kering.com Logo
Groupe Kering
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in a similar role within fashion retail companies or customer service-related field
  • Proven ability to drive and exceed individual and store KPIs
  • Possesses genuine interest in fashion and follows industry trends/news
  • Team-player mentality
  • Strong verbal and written communication skills
  • Strong selling skills and ability to overcome objections
  • Client centric approach and an entrepreneurial spirit
  • Ability to work in a fast moving and dynamic environment
  • Luxury product knowledge with keen interest in fashion trends, luxury market, social media etc
  • Ability to use digital retail tools and CRM
Job Responsibility
Job Responsibility
  • Provide exceptional client experience by greeting, listening and assisting clients in exceeding their needs, demonstrating an excellent knowledge of the products as well as of AMQ history and heritage
  • Proactively seize all cross-selling opportunities, utilizing all product categories available in the store
  • Maintain and develop Client relationships through a custom-made approach and with the support of CRM and digital tools to strengthen Client loyalty
  • Engage with Clients on general trends in the fashion world and developments in luxury market, showing passion for fashion and luxury products
  • Be driven to exceed individual financial targets and maximize own sales performances contributing to the success of the entire store
  • Foster open and constructive communication with team members, taking a collaborative approach and proposing effective solutions when needed. Promote a positive working environment in line with the House Code of Behaviours.
  • Maintain a continual learning mindset by actively seeking and embracing feedback from both colleagues and management.
  • Maintain shopfloor standards and appropriate levels of products on the sales floor, in line with House policies and procedures, by utilizing various training resources provided by the Company
  • Strengthen Client loyalty by participating in the Department or Store’s clienteling initiatives
  • Follow Company grooming, accordingly with AMQ standards and policies
  • Fulltime
Read More
Arrow Right

McQueen Senior Client Advisor

McQueen Senior Client Advisor. Job Family Group Description - Sales / Omni-Chann...
Location
Location
China , Beijing
Salary
Salary:
Not provided
kering.com Logo
Groupe Kering
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in a similar role within fashion retail companies
  • Proven ability to drive and exceed individual and store KPIs
  • Excellent commercial awareness
  • Team-player mentality
  • Strong verbal and written communication skills
  • Strong selling skills and ability to overcome objections
  • Customer centric approach and an entrepreneurial spirit
  • Ability to work in a fast moving and dynamic environment
  • Luxury product knowledge
Job Responsibility
Job Responsibility
  • Provide exceptional client experience by greeting, listening and assisting clients in exceeding their needs, demonstrating an excellent knowledge of the products as well as of AMQ history and heritage
  • Exchanging with Clients on general trends in the fashion world and developments in luxury market, showing passion for fashion and luxury products
  • Foster open and constructive communication with team members, taking a collaborative approach and proposing effective solutions when needed
  • Contribute to the visual display of the products in accordance with AMQ visual standards
  • Ensure store functional maintenance and appropriate levels of products on the sales floor, in line with corporate policies and procedures
  • Follow Company grooming, accordingly with AMQ standards and policies
  • Be driven to exceed individual financial targets and maximize own sales performances contributing to the success of the entire store
  • Proactively seize all cross-selling opportunities, utilizing all product categories available in the store
  • Maintain and develop Client relationships through a custom-made approach and with the support of CRM and digital tools
  • Strengthen Client loyalty by participating in the Department or Store’s clientelling initiatives
  • Fulltime
Read More
Arrow Right

Managing Director – La Mare Hotel & Residences, Brickell Miami, FL

Our client is a prestigious, landmark luxury hotel and residences located in Mia...
Location
Location
United States , Miami
Salary
Salary:
Not provided
oysterlink.com Logo
OysterLink
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum of five (5) years of experience serving as a general manager, managing director, vice president of operations, or in a comparable senior leadership role within a luxury, lifestyle, or mixed-use hospitality environment
  • Extensive experience overseeing multi-department operations in a high-rise or full-service hotel environment
  • Strong financial skills including P&L oversight, forecasting, and revenue strategy
  • Proven success in luxury service leadership and team development
  • Ability to lead both hotel and residential service components
  • Exceptional communication and presentation skills
  • Bilingual (required): English and Spanish, with strong business communication skills including presenting to senior leadership, facilitating training sessions, and confidently engaging with ownership groups, franchise partners, and executive-level stakeholders
Job Responsibility
Job Responsibility
  • Provide visionary leadership and full accountability for all hotel and residential operations
  • Set and execute the strategic direction of the property in alignment with ownership objectives and brand standards
  • Lead and inspire the executive committee and department heads to achieve operational excellence and financial performance
  • Establish the property as a market leader in luxury hospitality through innovation, service excellence, and experiential differentiation
  • Lead the full critical path to opening, ensuring readiness across all departments
  • Oversee recruitment, training, systems implementation, vendor selection, and operational testing
  • Ensure seamless coordination between ownership, developers, designers, operators, and consultants
  • Drive pre-opening budgets, timelines, and service culture activation
  • Define and deliver an elite service philosophy that exceeds the expectations of luxury travelers and residents
  • Foster a culture of creativity, personalization, and emotional engagement across all guest and resident touchpoints
What we offer
What we offer
  • Medical insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) with Company Match
  • Paid vacation
  • Paid holidays
  • Personal Days
  • Discounts across company properties
  • Leadership development and promotion opportunities
  • Lump sum relocation assistance
  • Fulltime
Read More
Arrow Right