Head of Digital Growth Marketing and MarTech, HSBC

HSBC

Location:
Hong Kong, Mongkok

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

The Head of Digital Growth Marketing and MarTech is responsible for driving digital banking business impact through digital marketing and martech. The role includes creating a centralized performance marketing framework, enhancing digital brand affinity, driving digital banking adoption, and optimizing martech solutions. Collaboration with internal and external stakeholders is key to successfully implementing integrated marketing strategies and achieving KPIs.

Job Responsibility:

Formulate Effective Digital Marketing Strategy
Enhance Digital Brand Perception and Drive Adoption
Establish a Centralized Performance Marketing Framework
Optimize MarTech Implementation and Measurement
Drive Digital Growth Through Collaboration
Strategic Resource Allocation
Successful Campaign Execution
Develop High-Performing Teams
Optimize Martech Solutions
Enhance Digital Marketing Capabilities
Maintain Compliance and Risk Management
Drive Operational Excellence
Manage Marketing Budget and Performance

Requirements:

Bachelor's degree in Business, Marketing, Communications, or a related discipline
Minimum 10 years of relevant work experience, including at least 4 years of proven people management experience
Experience in the financial services is preferred
A deep commitment to customer-centricity, driving all strategic thinking and implementation with the customer in mind
Hands on experience leading ATL & BTL marketing campaigns
Strong understanding of different performance marketing channels, tools & ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc.
Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream & Looker
Solid understanding and experience in data attribution and handling
Strong strategic and analytical skills, with the ability to think hypothetically and make sound judgements
Experienced team leader with strong team player qualities, able to thrive in diverse cultures and across departments
Proven excellence in stakeholder management and relationship building
Skilled in project management, leveraging resources effectively to maximize value
Proven ability to self-start with energy and drive in a challenging and dynamic environment
Innovative thinker, capable of shaping and communicating new concepts effectively
Proficiency in both English and Chinese
Professional qualifications such as Enhanced Competency Framework (ECF) and/or Certified Banker (CB) under Hong Kong Institute of Bankers (HKIB) would be an advantage

Nice to have:

Professional qualifications such as Enhanced Competency Framework (ECF)
Certified Banker (CB) under Hong Kong Institute of Bankers (HKIB)

Additional Information:

Job Posted:
May 16, 2025

Expiration:
June 15, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Head of Digital Growth Marketing and MarTech