Head of Digital Experience and Content, Circle K

Circle K

Location:
United States of America, Charlotte

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Head of Digital Experience and Content is a leadership role responsible for driving innovation and excellence in the digital customer journey for the Circle K brand. This role oversees the development and execution of strategies to enhance digital touchpoints, including websites, mobile apps, and content platforms. The Head Of will focus on creating a seamless, engaging, and personalized digital experience that drives customer loyalty, brand differentiation, and revenue growth.

Job Responsibility:

Develop and lead the strategy for digital customer experiences, ensuring alignment with overall business objectives
Oversee the design and functionality of digital platforms, including websites, apps, kiosks, and other customer-facing technologies
Continuously optimize the customer journey through user-centered design, personalization, and data-driven enhancements
Define and execute a cohesive content strategy to engage customers across digital channels
Ensure content aligns with brand values and effectively communicates product offerings, promotions, and value propositions
Drive digital innovation by integrating emerging technologies, such as AI, machine learning, and automation, to improve customer experiences
Partner with IT and product teams to implement and enhance digital tools and systems
Leverage trends in retail and consumer behavior to stay ahead of industry developments
Use data insights to deliver personalized offers, promotions, and recommendations through digital platforms
Collaborate with marketing and operations teams to align digital efforts with broader campaigns and in-store experiences
Establish key performance indicators (KPIs) to measure the success of digital experience initiatives
Use analytics to identify opportunities for improvement, optimize conversion rates, and enhance engagement
Present insights and recommendations to executive leadership to inform strategic decision-making
Build and lead a high-performing team focused on digital content and merchandising excellence
Foster collaboration across departments, including marketing, merchandising, and operations, to align goals and priorities
Provide mentorship and professional development opportunities for team members
Collaborate with executive leadership to align digital and merchandising strategies with broader business objectives
Maintain relationships with vendors, suppliers, and partners to optimize product offerings and content opportunities

Requirements:

Bachelor’s degree in Business, Marketing, or a related field (MBA preferred)
10+ years of experience in digital content, merchandising, or related roles, with at least 5 years in a senior leadership position
Proven track record of driving digital transformation and achieving revenue growth
Strong understanding of the convenience store sector and consumer behavior
Expertise in e-commerce, mobile platforms, and digital marketing
Exceptional analytical, strategic planning, and problem-solving skills
Excellent leadership and communication abilities, with experience managing cross-functional teams

Additional Information:

Job Posted:
May 07, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Head of Digital Experience and Content