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Head of Digital (ecommerce)

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Randstad

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Location:
Australia , Sydney

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Category:
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Contract Type:
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Salary:

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Job Description:

This high-accountability role is designed for a commercial leader who can blend performance execution with creative sensibility. The Head of Digital will own and scale the DTC ecommerce business, evolving digital strategy from a "performance-only" focus into a broader growth engine that supports the entire brand across all channels. The successful candidate will serve as the clear owner of the ecommerce P&L, paid media, CRM, onsite conversion, and profitability. They will partner closely with the CGO, CEO, and Brand teams to ensure digital initiatives align with the company's strategic direction.

Job Responsibility:

  • Owns the ecommerce P&L end-to-end, including revenue, margin, CAC, and contribution margin
  • Builds and executes weekly and monthly forecasting, trading cadences, and performance reporting
  • Drives profitability through sophisticated pricing, promotions, AOV strategies, and offer architecture
  • Leads annual budget planning for ecommerce and digital channel investments
  • Sets the strategy and oversees execution across Meta, TikTok, and Google (Search, Shopping, and YouTube)
  • Implements a rigorous testing system for creative, audiences, and landing pages with clear learning agendas
  • Strengthens measurement frameworks through clean attribution, lift testing, and blended metrics
  • Manages in-house media buying resources or agencies to ensure world-class output
  • Directs Klaviyo strategy across campaigns, flows, segmentation, and deliverability
  • Builds a lifecycle engine focused on improving repeat purchase rates, LTV, and subscription outcomes
  • Oversees onsite capture, quizzes, and sign-up flows to optimise customer journeys
  • Owns the Shopify roadmap, including site merchandising, bundles, and checkout optimisation
  • Leads the CRO testing program using A/B tests, heatmaps, and funnel analysis
  • Partners with development and design resources to ship site improvements rapidly

Requirements:

  • At least 8+ years in digital or ecommerce growth
  • Minimum of 3 years leading a team
  • Proven ownership of an ecommerce P&L, forecasting, and profitability levers
  • Deep, hands-on proficiency in Meta Ads, TikTok Ads, and Google Ads
  • Strong working mastery of Shopify and Klaviyo
  • Demonstrated ability to scale spend while managing blended efficiency and margin outcomes
  • Direct experience in high-velocity DTC sectors such as supplements, FMCG, or functional beverages
  • Advanced analytic mindset, specifically in cohort analysis, LTV modelling, and incrementality
  • Strong creative judgement with the ability to direct high-performing copy and briefs
  • A fast, structured operator who priorities high-leverage work
  • A leader capable of setting standards and driving accountability without drama
  • An expert stakeholder manager confident in partnering with executive leadership
What we offer:
  • career
  • Work-life balance

Additional Information:

Job Posted:
April 23, 2026

Expiration:
April 24, 2026

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