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Head of Digital & Content

Australia, Melbourne · Job Posted July 13, 2026
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Job Description

We are seeking an experienced and commercially driven Head of Digital & Content to lead the digital marketing strategy across Lucas Collective's portfolio of premium hospitality brands. In this leadership role, you will shape and deliver digital initiatives that drive brand awareness, guest acquisition, customer retention and commercial growth across our venues.

Job Responsibility

  • Develop and execute Lucas Collective's digital marketing strategy across multiple brands and venues
  • Lead CRM, customer lifecycle and audience segmentation strategies to drive guest acquisition, retention and loyalty
  • Lead and develop the Digital Manager, fostering a culture of innovation, collaboration and continuous improvement
  • Oversee digital marketing channels including paid media, websites, email marketing, SEO and content
  • Analyse campaign performance, customer behaviour and booking trends to identify opportunities for growth
  • Drive website optimisation, conversion improvements and digital customer journeys
  • Manage digital reporting, attribution frameworks and marketing performance insights
  • Collaborate with internal stakeholders and external agency partners to deliver integrated marketing campaigns
  • Lead, mentor and develop the Digital Manager while fostering a culture of innovation and continuous improvement

Requirements

  • 7+ years' experience leading digital marketing within hospitality or a premium consumer-facing business
  • Demonstrated experience developing digital strategies across multiple brands or venues
  • Strong experience across CRM, lifecycle marketing, paid media, SEO, website optimisation and digital analytics
  • Advanced knowledge of Google Analytics 4 (GA4), Google Ads, Meta Business Suite, Looker Studio and marketing reporting platforms
  • Strong understanding of customer journeys, attribution modelling, campaign performance and conversion optimisation
  • Commercially minded with the ability to translate data into actionable business recommendations
  • Exceptional stakeholder management, leadership and communication skills
  • Experience managing teams and developing high-performing marketing professionals

Nice to have

  • Experience with reservation platforms such as SevenRooms or OpenTable and CRM platforms such as Dotdigital is highly regarded
  • Experience in hospitality or premium consumer brands is highly regarded

What we offer

  • Great company culture
  • generous staff discounts
  • tailored training approach
  • access to digital education platform
  • access to array of career-changing opportunities

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