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Our client is a leading ecommerce brand in their niche and is looking for a Head of Customer Acquisition. This pivotal role, reporting to the Director of Marketing, offers a unique opportunity to make a significant impact within the organisation.
Job Responsibility:
Defining and executing a comprehensive multi-channel marketing strategy
Managing marketing spend budgets and ROI across various acquisition channels such as Paid Search, SEO, and Affiliate Marketing
Collaborating closely with cross-functional teams to optimise conversion and customer performance
Analysing performance metrics to adjust strategies
Monitoring industry trends and competitor activity to ensure the company remains at the forefront of their market
Requirements:
Experience in B2C customer acquisition within an ecommerce environment
Strong understanding and hands-on experience in marketing across online channels
Proficiency in analytics tools including Google Analytics
Excellent communication skills to engage effectively with stakeholders at all levels