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We’re looking for a Head of Developer Advocacy to help shape and scale an industry-leading developer experience for Adyen’s customers and partners. This is a strategic, product-focused role within our Developer Experience (DevX) group. Your influence will stretch from internal engineering teams to the external developers building on our platform every day. In this role, you’ll play a key part in co-leading Adyen’s global Developer Experience strategy by partnering deeply with engineers, product teams, and external developers to drive meaningful improvements to our platform. Your goal is to ensure that developers have a seamless, powerful experience building on Adyen – and that their voice directly influences our roadmap. You’ll champion a content strategy and turn friction logs into product opportunities, ensuring developers’ feedback is heard, understood, and acted upon. At the same time, you’ll help grow and lead a team of developer advocates who empower developers and guide them toward long-term success with Adyen. The focus is on driving real product impact through technical insight, empathy for developers, and strong internal alignment.
Job Responsibility:
Build an industry-leading developer experience
Champion the end-to-end developer journey across Adyen’s APIs, SDKs, documentation, and tooling - with a relentless focus on removing friction and increasing adoption
Design and scale structured feedback loops with developers (customers, partners, and the broader ecosystem) to identify pain points and surface actionable insights
Co-lead Adyen’s Developer Experience strategy and execution
Collaborate with engineers, product designers, and product managers to prioritize and shape features based on real developer needs
Identify and address friction, inconsistencies, and gaps across the developer experience - from onboarding to ongoing usage
Co-develop go-to-market strategies for new developer-facing tools and capabilities
Oversee our developer experience content strategy and the creation of high-quality content like tutorials, blog posts, and videos in close collaboration with product, engineering, and marketing
Be a trusted technical counterpart to customers and partners
Build trusted relationships with high-impact developers in our customer and partner ecosystem
Run early adopter programs, conduct listening tours, leverage friction logs and engage in strategic technical conversations that shape how we build
Lead our community engagement efforts
Represent Adyen authentically in developer communities through blogs, meetups, open discussions, and conferences
Foster relationships with key influencers and community leaders in the developer space
Focus on building meaningful relationships with the community rather than just brand visibility - but collaborating with marketing where useful
Lead and scale the developer advocacy function
Grow and manage a high-performing team of developer advocates
Set direction, mentor team members, and ensure alignment with the broader DevX strategy
Foster a culture of curiosity, empathy, and technical excellence - always rooted in driving product value
Requirements:
8+ years of experience in developer advocacy, developer relations, or a related technical role, ideally in fintech or big tech
5+ years of experience leading teams
Deep understanding of APIs, SDKs, and developer tools
Expertise in one or two major programming languages
Strong ability to design and execute plans that drive developer adoption and engagement
Fast learner with a passion for technology and a launch-fast-iterate mindset
Excellent written and verbal communication skills, with the ability to clearly explain complex technical topics
Confident public speaker and experienced presenter in both technical and business contexts
Full professional proficiency in English
Proven experience working closely with product and engineering to influence roadmaps and deliver improvements
Collaborative, low-ego leader who prioritizes the growth and success of the team
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