CrawlJobs Logo

Head of Demand Generation

jobs.360resourcing.co.uk Logo

360 Resourcing Solutions

Location Icon

Location:
United Kingdom , London

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

We’re looking for a strategic, data-driven Head of Demand Generation to own and accelerate our full-funnel marketing engine. This leader will design and execute scalable programs that drive qualified pipeline, improve conversion performance, and strengthen our presence in the markets that matter. You’ll bring together inbound, outbound, digital, events, content, and partner marketing into a cohesive, repeatable demand engine that fuels revenue growth. This is a hands-on leadership role: strategy, execution, optimisation, and cross-functional alignment with Sales, Product, and Revenue Operations. As well as running a marketing campaign of 3 you will run an SDR team of 7 to drive an aligned demand generation strategy. Cross functional working is paramount and a strategic planner.

Job Responsibility:

  • Build the end-to-end demand generation strategy across all segments and regions
  • Develop quarterly and annual pipeline targets in partnership with Sales and RevOps
  • Own the demand-generation budget, forecasting, and ROI analysis
  • Own the lead nurturing and processes for winning deals
  • Design multi-channel campaigns that span paid, organic, ABM, email, content, events, and social
  • Lead the creation of nurture programs to increase engagement, MQL→SQL conversion, and sales velocity
  • Drive ABM programs in partnership with Sales for high-value accounts
  • Lead and develop a high-performing demand generation team
  • Align cross-functionally with Sales, SDR, Product Marketing, and Customer Success
  • Create predictable, scalable workflows between Marketing and Sales
  • Own marketing funnel analytics, reporting, attribution modelling, and insights
  • Continuously optimise campaigns based on performance metrics and experimentation
  • Champion a culture of test-and-learn across channels
  • Oversee the marketing tech stack (automation, CRM, analytics, ABM tools)
  • Ensure best practices in lead scoring, routing, segmentation, and data hygiene
  • Partner with RevOps to streamline the lead lifecycle

Requirements:

  • 7+ years’ experience in B2B marketing with a focus on demand generation or growth
  • Proven track record of driving measurable pipeline and revenue impact
  • Strong understanding of modern marketing channels, attribution, and funnel metrics
  • Experience building and leading high-performing marketing teams
  • Expertise with marketing automation and CRM systems (HubSpot, Marketo, Salesforce, etc.)
  • Ability to work cross-functionally and influence senior stakeholders

Nice to have:

  • Experience in SaaS, data, analytics, technology, or subscription-based businesses
  • Background in ABM and enterprise/complex sales cycles
  • Global or multi-region marketing experience
  • Strong analytical mindset and comfort with experimentation
What we offer:
  • Uncapped commission scheme
  • Range of benefits across health, finances, fitness, travel, tech and more

Additional Information:

Job Posted:
January 10, 2026

Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Head of Demand Generation

Head of Demand Generation

As Head of Demand Generation, you’ll own the strategy, execution, and optimisati...
Location
Location
United Kingdom , Nottingham
Salary
Salary:
Not provided
beauhurst.com Logo
Beauhurst
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience in B2B SaaS demand generation, growth, or performance marketing roles
  • Proven experience driving pipeline in account-based or enterprise-focused GTM models
  • Deep expertise across digital performance channels: PPC, SEO, paid social, retargeting, and syndication
  • Experience developing SEO strategies for generative AI and LLM visibility (or willingness to pioneer this space)
  • Strong command of marketing automation tools
  • Analytical mindset - fluent in data, attribution, and ROI analysis
  • Experience managing agencies, publishers, and media budgets
Job Responsibility
Job Responsibility
  • Own the end-to-end demand generation strategy to drive high-quality inbound opportunities
  • Support SDRs and sales reps with tools, comms and content to drive quality outbound opportunities
  • Define clear lead, MQL, and SQL targets aligned with SDR capacity and revenue goals
  • Build, execute, and continuously optimise full-funnel programs to engage and convert target accounts
  • Lead all digital marketing channels, including PPC, paid social, SEO, retargeting, display, and 3rd-party programs
  • Own Beauhurst’s discoverability in LLM-driven environments - optimising how our brand, products, and data appear in AI-generated responses and semantic search platforms
  • Collaborate with RevOps to ensure accurate attribution, tracking, and funnel measurement
  • Build Beauhurst’s email and nurture ecosystem, segmented by industry, persona, and lifecycle stage, converting early-stage interest into qualified engagement
  • Partner with our Sales and Customer Success teams to design personalised outreach and re-engagement campaigns
  • Design and lead an ABM program targeting Beauhurst’s 10k account list, blending digital, email, content, and direct outreach
What we offer
What we offer
  • A stake in the company
  • Healthcare cash plan covering day-to-day health and wellness needs
  • Free therapy sessions
  • Professional development training funded
  • Company-wide parties and away days
  • Friday drinks
  • Regular team socials
  • Subsidised travel
  • Season ticket loans
  • Free railcards
Read More
Arrow Right

Head of Demand Generation, North America

As our Demand Generation and ABM leader, you’ll be the strategic right hand to t...
Location
Location
United States , New York
Salary
Salary:
150000.00 - 210000.00 USD / Year
assessfirst.com Logo
Assessfirst
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of progressive experience in B2B demand generation, ABM, or digital marketing, ideally within SaaS, AI, or enterprise software
  • Proven success in developing and scaling account-based marketing programs that drive measurable pipeline and revenue
  • Deep understanding of B2B marketing automation, CRM, and analytics tools (HubSpot, Salesforce, 6sense, Demandbase, etc.)
  • Strong strategic and analytical skills with the ability to translate complex data into actionable insights
  • Excellent communication and leadership skills, able to influence cross-functional teams and senior stakeholders
  • Creative, hands-on operator with a bias for execution and experimentation
Job Responsibility
Job Responsibility
  • Lead and mentor a growing marketing team, providing direction, setting priorities, and ensuring strong execution across ABM, digital, and demand-generation programs
  • Develop and own ChapsVision’s North American ABM strategy, including segmentation, account selection, personalization, and campaign execution
  • Partner with Sales leadership to design multi-touch, account-centric programs that increase engagement, pipeline, and conversion across target enterprise accounts
  • Lead digital demand generation initiatives across channels (email, paid media, webinars, SEO, and content syndication) to accelerate top- and mid-funnel growth
  • Collaborate closely with Product Marketing and Sales to ensure consistent messaging, value propositions, and campaign alignment
  • Design and oversee nurture programs that leverage HubSpot and other automation tools to deliver the right content at the right time in the buyer journey
  • Measure, analyze, and optimize campaign performance, defining KPIs, dashboards, and insights to continuously improve ROI
  • Manage agency and vendor relationships to ensure executional excellence and innovation across digital and ABM programs
  • Serve as a trusted advisor and deputy to the Head of Marketing, helping to shape annual marketing strategy, budgets, and GTM priorities
What we offer
What we offer
  • Generous PTO
  • health benefits from date of hire
  • 401(k) employer match
  • wellness and commuter benefits
  • Fulltime
Read More
Arrow Right

Head of Demand Generation - North America

Our Demand Generation team has one core mission: create pipeline for our revenue...
Location
Location
Canada
Salary
Salary:
Not provided
360learning.com Logo
360Learning
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
  • Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads)
  • Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
  • Data-focus: driven by performance
  • Attention to detail
  • Analytical skills
  • Autonomy and Project Management
  • Written communication: structured and crystal-clear
Job Responsibility
Job Responsibility
  • Create pipeline for the US market to speed up 360Learning’s growth
  • Own the North American Demand Gen budget
  • Be accountable for achieving our North American SQL targets (Sales Qualified Leads)
  • Work closely with the North American Paid Media Manager on allocating budget across channels
  • Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
  • Partner with North American BDRs to improve lead follow up and increase the conversion rate of MQLs to SQLs
  • Be the North American Sales team point of contact for all marketing-related questions
  • Collaborate with the rest of the North American marketing team to create more ambitious & complex campaigns
  • Unlock new acquisition channels to scale demand generation in North America
  • Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
What we offer
What we offer
  • Comprehensive health insurance starting your first day of employment
  • RRSP contribution matching
  • Generous parental leave
  • Professional development opportunities through our own platform
  • Unlimited days of annual PTO
  • 5 days for sick leave
  • Holiday time in accordance with the Ontario Holiday Calendar
  • Flexible work hours
  • 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

At Snappr, we make it effortless for businesses to access high-quality visual co...
Location
Location
Philippines , Metro Manila; Ortigas
Salary
Salary:
Not provided
https://www.snappr.com Logo
Snappr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in B2B demand gen / ABM (SaaS or tech-enabled services a plus)
  • Proven track record of driving pipeline from target accounts
  • Hands-on experience with Salesforce and at least some of: RollWorks, Rb2b, Apollo, Unify, Zapier
  • Data-driven, comfortable owning dashboards and funnel metrics
  • Self-starter, takes the initiative in a fast-paced environment
  • Fluency in written and spoken English
  • A "let's get it done" mindset
  • Should be willing to report 100% onsite in Ortigas.
Job Responsibility
Job Responsibility
  • Execute ABM & B2B demand gen strategy with the Head of Marketing
  • Run multi-channel ABM campaigns (email, paid, outbound support, content)
  • Own lead + account ops: sourcing, scoring, routing, nurturing
  • Partner with SDRs/AEs on cadences and follow-up plays
  • Report on funnel performance and experiment to improve conversion
  • Hustle - take ownership of Snappr's growth and do whatever it takes to get the job done.
What we offer
What we offer
  • Transportation allowance provided
  • 20% night differential (if applicable)
  • Health Insurance (Day 1 HMO w/ dependents)
  • Free daily meals
  • Paid Time Off
  • Company Equity
  • Fulltime
Read More
Arrow Right

Head of Marketing

Lead Rhombus’ global marketing strategy and execution, managing and scaling a wo...
Location
Location
United States , Sacramento
Salary
Salary:
175000.00 - 275000.00 USD / Year
rhombus.com Logo
Rhombus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 5–10+ years of progressive marketing experience
  • 3+ years leading B2B SaaS marketing teams at scale
  • Proven success scaling marketing organizations and delivering measurable pipeline and revenue growth in fast-paced environments, ideally through IPO or acquisition
  • Hands-on expertise across key marketing disciplines — demand generation, brand strategy, digital marketing, ABM, content, channel, and product marketing — with strong ROI results
  • Data-driven with the ability to set and measure metrics, dig deep into insights to inform decisions, and creatively problem-solve with a growth-hacking mindset
  • Excellent communicator and inspiring leader — align teams, influence stakeholders, and motivate execution at a high level
  • Track record of building brands that stand out in crowded, competitive markets
  • Candidates must be authorized to work in the U.S. without requiring sponsorship now or in the future
Job Responsibility
Job Responsibility
  • Define, communicate, and implement marketing strategies across all marketing areas to drive awareness, demand generation, partner engagement, and customer advocacy
  • Manage the marketing pipeline, from top-of-funnel to revenue, across all segments (Commercial, SLED, Enterprise, Channel)
  • Leverage analytics, market research, and customer insights to inform strategy and optimize marketing ROI
  • Partner with Sales to deliver measurable pipeline growth through targeted campaigns
  • Build compelling messaging, positioning, and competitive differentiation for Rhombus’ solutions
  • Support our channel-first sales strategy with co-marketing programs, enablement materials, and joint campaigns with integrators, distributors, and technology partners
  • Continually elevate the Rhombus brand across all channels
  • Establish and own the marketing budget, define KPIs, track performance daily/weekly, and quickly iterate to optimize results
  • Manage and inspire a high-performing marketing team
What we offer
What we offer
  • Competitive Salary & Equity Options
  • Flexible Schedule & Paid-Time Off
  • Excellent Healthcare Coverage
  • Generous Family Leave Policy
  • WFH & Workspace Supplies
  • Career Growth & Professional Development
  • Dog-Friendly Office & Pet Insurance
  • Fulltime
Read More
Arrow Right

Head of Marketing

We’re hiring our first Head of Marketing to lead all aspects of how Tutor shows ...
Location
Location
United States , Watertown
Salary
Salary:
140000.00 - 200000.00 USD / Year
tutorintelligence.com Logo
Tutor Intelligence
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in marketing, including leadership or ownership of brand and demand generation
  • Proven success building awareness and pipeline for early-stage or high-growth tech companies
  • Exceptional written communication and storytelling ability
  • Comfortable moving from strategy to execution — from writing copy to analyzing CAC
  • Strong grasp of digital marketing tools, analytics, and performance channels
  • Experience managing external creative or media partners
  • Experience marketing emerging technology, robotics, or complex B2B products is strongly preferred
Job Responsibility
Job Responsibility
  • Develop and own Tutor’s core narrative, visual identity, and messaging
  • Plan and execute brand and product launches across PR, digital, and owned channels
  • Build and manage demand generation campaigns that create measurable business impact
  • Define marketing metrics and reporting frameworks to guide decision-making
  • Partner with leadership to align marketing strategy with company goals and growth targets
  • Hire and manage agencies or contractors as needed across creative, paid, and PR
What we offer
What we offer
  • generous equity
  • fully covered health + dental
  • unlimited PTO
  • Fulltime
Read More
Arrow Right

Head of Growth Marketing, Research

We're looking for a Growth Marketing Leader to lead our embedded marketing team ...
Location
Location
United Kingdom
Salary
Salary:
Not provided
prolific.com Logo
Prolific
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven leadership experience building and developing marketing teams
  • Strategic ABM expertise - experience designing and overseeing B2B demand generation and ABM programs, ideally in academic or user/market research or adjacent spaces
  • Channel ownership - Strong grasp of growth levers across paid media, intent data, outbound orchestration, conversion optimization, and lifecycle marketing
  • Team orchestration skills - ability to coordinate cross-functional resources, manage stakeholder expectations, and drive results through influence and collaboration
  • Executive communication capabilities - comfortable presenting to senior leadership, translating complex performance data into actionable insights and strategic recommendations
  • Player/coach mindset - able to set vision and strategy while setting a high bar for execution, both by directly owning projects and guiding your team’s output
  • Data-driven leadership approach - setting team KPIs, establishing performance frameworks, and using insights to drive team strategy and individual development
  • Ship to learn - Experience operating in fast-paced, ambiguous environments where you can balance team stability with rapid experimentation and iteration
Job Responsibility
Job Responsibility
  • Build, lead and develop the embedded marketing team supporting Prolific for Research, including hiring, performance management, and career development
  • Own the overall growth strategy and performance for Research offerings, ranging from self-serve PLG tactics to ABM-led enterprise growth
  • Champion new demand tactics and technologies, building a culture of experimentation and learning
  • Own team budget and performance metrics (MQLs, SALs, pipeline contribution, ROI) with clear accountability frameworks
  • Design and oversee the delivery of campaigns across customer touch points — tailoring messaging and content to key use cases, personas and buying stages.
  • Coordinate with other marketing teams to bring relevant content, online&offline experiences, and lifecycle marketing into your demand playbook
  • Build the Research brand identity - bringing strong vertical-specific opinions while collaborating with central teams to ensure brand cohesion and secure resources
  • In collaboration with our product marketing and GTM teams, deeply understand the opportunities in customer journey, segmentation, and market trends, to drive growth in new markets
  • Serve as the marketing leader within the Research vertical senior leadership team and communicate progress clearly and frequently with internal stakeholders
What we offer
What we offer
  • competitive salary
  • benefits
  • remote working
  • impactful, mission-driven culture
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

At Snappr, we make it effortless for businesses to access high-quality visual co...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
https://www.snappr.com Logo
Snappr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in B2B demand gen / ABM (SaaS or tech-enabled services a plus)
  • Proven track record of driving pipeline from target accounts
  • Hands-on experience with Salesforce and at least some of: RollWorks, Rb2b, Apollo, Unify, Zapier
  • Data-driven, comfortable owning dashboards and funnel metrics
  • Self-starter, takes the initiative in a fast-paced environment
  • Fluency in written and spoken English
  • A "let's get it done" mindset
Job Responsibility
Job Responsibility
  • Execute ABM & B2B demand gen strategy with the Head of Marketing
  • Run multi-channel ABM campaigns (email, paid, outbound support, content)
  • Own lead + account ops: sourcing, scoring, routing, nurturing
  • Partner with SDRs/AEs on cadences and follow-up plays
  • Report on funnel performance and experiment to improve conversion
  • Hustle - take ownership of Snappr's growth and do whatever it takes to get the job done
  • Fulltime
Read More
Arrow Right