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We’re looking for a strategic, data-driven Head of Demand Generation to own and accelerate our full-funnel marketing engine. This leader will design and execute scalable programs that drive qualified pipeline, improve conversion performance, and strengthen our presence in the markets that matter. You’ll bring together inbound, outbound, digital, events, content, and partner marketing into a cohesive, repeatable demand engine that fuels revenue growth. This is a hands-on leadership role: strategy, execution, optimisation, and cross-functional alignment with Sales, Product, and Revenue Operations. As well as running a marketing campaign of 3 you will run an SDR team of 7 to drive an aligned demand generation strategy. Cross functional working is paramount and a strategic planner.
Job Responsibility:
Build the end-to-end demand generation strategy across all segments and regions
Develop quarterly and annual pipeline targets in partnership with Sales and RevOps
Own the demand-generation budget, forecasting, and ROI analysis
Own the lead nurturing and processes for winning deals
Design multi-channel campaigns that span paid, organic, ABM, email, content, events, and social
Lead the creation of nurture programs to increase engagement, MQL→SQL conversion, and sales velocity
Drive ABM programs in partnership with Sales for high-value accounts
Lead and develop a high-performing demand generation team
Align cross-functionally with Sales, SDR, Product Marketing, and Customer Success
Create predictable, scalable workflows between Marketing and Sales
Own marketing funnel analytics, reporting, attribution modelling, and insights
Continuously optimise campaigns based on performance metrics and experimentation
Champion a culture of test-and-learn across channels
Oversee the marketing tech stack (automation, CRM, analytics, ABM tools)
Ensure best practices in lead scoring, routing, segmentation, and data hygiene
Partner with RevOps to streamline the lead lifecycle
Requirements:
7+ years’ experience in B2B marketing with a focus on demand generation or growth
Proven track record of driving measurable pipeline and revenue impact
Strong understanding of modern marketing channels, attribution, and funnel metrics
Experience building and leading high-performing marketing teams
Expertise with marketing automation and CRM systems (HubSpot, Marketo, Salesforce, etc.)
Ability to work cross-functionally and influence senior stakeholders
Nice to have:
Experience in SaaS, data, analytics, technology, or subscription-based businesses
Background in ABM and enterprise/complex sales cycles
Global or multi-region marketing experience
Strong analytical mindset and comfort with experimentation
What we offer:
Uncapped commission scheme
Range of benefits across health, finances, fitness, travel, tech and more